Friday, May 6, 2011
Premium Press Classifieds Template
I'm going to order this wordpress classified template and start a local classifieds site...give it a whirl, what the hell!
Thursday, May 5, 2011
Top 10 Articles from CMO.com
10 Ways Your Brand Can Be Meaningful (CMO.com)
Consumers want to feel they're part of something that makes the world a better place. Marketers who fail to realign their thinking and behavior in the pursuit of meaning will be quickly overtaken by those who do.In Sum, CMO Moves Reveal New Demands, Required Skills (AdAge.com)
During the past six to nine months, we've seen a next-generation marketer begin to emerge. Looking at the most recent CMO moves, we can extrapolate some of the ways the role is evolving in the marketplace--particularly at organizations where the emphasis is shifting toward customer insight and relationship building.MRM & MAM: Marketing Technology's Dynamic Duo (CMO.com)
Multichannel marketers are harnessing the power of marketing resource and marketing assessment management tools to organize and make sense of their vast stores of complex, interrelated data.Good Brands Gone Bad (Brandchannel.com)
Prudent leaders prepare for calamity. Whether the crisis is self-created (like BP's) or a swipe from the blind side (like hair fashion's effect on Brylcreem), recovery can be elusive.Digital Marketing In The Next Decade (Adobe Scene7)
Are you keeping up with the online tactics your peers are planning and deploying to grow their business? The fifth annual Adobe Scene7 survey identifies where businesses worldwide are putting their digital marketing dollars and which tactics are working for them.Coca-Cola Turns A Corner On Classic Marketing Strategy (Business Insider)
In recent years, consumers have become empowered to create their own content about our brands and share it throughout their networks and beyond. As a result, "in addition to 'consumer impressions,' we are increasingly tracking 'consumer expressions," writes Coca-Cola EVP and CMO Joe Tripodi.Make 'Disclosure' Your 2011 Marketing Buzzword (CMO.com)
Has the golden age of brand marketing communications finally met its match? To earn the public's trust, it's crucial that marketers provide transparency and truth regarding the motivating factors of online marketing and social media campaigns, who's running the show, and what information is being collected.Marketing To Motivate: The Secret Of Intrinsic Rewards (MarketingProfs)
Today's social shopper, in all of her forms (consumer, buyer, user, loyal customer), is telling business she's through with top-down marketing relationships. And the marketer is no longer master of mass consumption. As a result of this seismic shift in influence, marketers are just now learning what management scholars have known about motivation for decades.Is There A Doctor Online? Marketing In A Regulated Industry (CMO.com)
How far can healthcare practitioners go to promote their services while still respecting regulation--and ethics? The answer doesn't come easy, and it's one that continues to evolve as marketers test different best practices and strategies.Does Social Media Belong In Marketing Or Customer Service? (Social Media Today)
The purpose of marketing is to attract people who need your products and/or services. Marketers are great at identifying opportunities, creating strategies, and measuring results. The purpose of customer service is to deliver on the promise, matching products or services to needs, resolving issues, and making customers feel like they are the most important people in the world.
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INSIGHT: Understand Your Customers With Colored Pencils And Cartoons (Harvard Business Publishing)
If you were to say to a customer, "Draw me a picture of Brand X. Imagine Brand X comes to life and is able to think and speak." It's amazing what consumers draw, even the ones who are self-conscious about their art skills. The results from these "psychological drawings" can spur new thinking about strategy.OPINION: In-Game Advertising's Big New Play (Gamasutra)
Sure, EA wants to sell advertising, but Dave Madden understands the 2005 concept of shoe-horning some miserable retailer's logo into a mall-shoot-out scene is not the way forward. In fact, new head-honcho at EA's grandly named Global Marketing Solutions Group has a vision that sounds a lot like good sense.NEWS: Augmented Reality Goes Beyond Gimmicks (BBC)
The true commercial power of augmented reality lies in its ability to let consumers virtually hold and interact with products that are fully and accurately modelled in the virtual world.BLOG: Is Search Advertising The Worst Form Of Advertising? (WebProNews)
Search has always been an attractive way to reach people the consumer right as they're looking to buy, or at least researching a purchase. That's why search will always be important, even if consumers become less dependent on it for more online activities and information discovery.
Wednesday, May 4, 2011
Profile: American National Standards Institute Inc.
ANSI oversees the creation, promulgation and use of thousands of standards, norms, technical reports and guidelines that directly impact businesses in every sector (domestic and international). ANSI has over 100 publishers of standards and more than 180,000 titles to chose from pertaining to software, training, industrial supplies, consulting services, acoustical devices, construction equipment, dairy and livestock production, energy distribution, homeland security, smart grid and social responsibility. ANSI facilitates the development of American National Standards (ANS) by accrediting the procedures of standards developing organizations (SDOs). These groups work cooperatively to develop voluntary national consensus standards.Accreditation by ANSI signifies that the procedures used by the standards body in connection with the development of American National Standards meet the Institute’s essential requirements for openness, balance, consensus and due process. ANSI is also actively engaged in accrediting programs that assess conformance to standards – including globally-recognized cross-sector programs such as the ISO 9000 (quality management) and ISO 14000 (environmental management).
Tuesday, May 3, 2011
From iMedia Connection
| A survival guide for startup agencies | ||
 | By Michael Estrin Thinking of starting your own shop? Find out what these agencies really learned in their first year of business, and how you can use that information to make your startup succeed. | |
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| The new, high-tech way to optimize your ads | ||
 | By Mark Torrance Real-time bidding has become a crucial part of display advertising. Find out how to edge out the competition. | |
| 7 success strategies for "always on" marketing | ||
 | By Cameron Bruns Today's 24/7 marketplace demands that brands continually re-invent themselves to stay relevant. Consider these tactical moves that will help you keep your customers engaged in the ever-changing marketing game. | |
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| Do you "Like" me? Should I care? | ||
 | By Julie Roehm This week, I was in LA with the super smart people at iOTX and Ipsos talking about new media, research tools and dashboards with, gasp, actionable insights for CMOs. As a former marketing chief, I can tell you that there are very few CMOs that lack... | |
| How Ready is Your Organization for the New Social Buyer Persona? | ||
 | By Tony Zambito Image by daniel_iversen via FlickrAs we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its steady beat. The evolution or as some may call it the revolution will... | |
| Will Groupon Survive? | ||
 | By Daniel Flamberg Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. To some extend Groupon, Living Social, which recently took in a big investment from Amazon, and its growing ranks of competitors... | |
| The royal wedding was an ace in the social media hole | ||
 | By Jennifer Marlo I confess: I am obsessed with the royal wedding and I am not alone.Thank goodness, because I was starting to feel like the only sucker mesmerized by the promise of grotesque spectacle. For days, I've been listening to interviews with people who... | |
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blog| Start-Up Watch COD: Prezi makes engaging presentations that go zoooom | ||
 | By Jim Nichols People that know me know that I make an insane number of presentations. Like 2-10 a week. Lemme tell you, I know my .pptx better than anyone. I’m not going to claim that the PowerPoint developers... | |
| Learn more about ad:tech » | Register for the next event » |
Monday, May 2, 2011
What Is Social Media Marketing?
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Why would a search marketer — or a site about search engines — care about social media? The two are very closely related. Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support intoSEO efforts. Many people also perform searches at social media sites to find social media content. The articles from Search Engine Land below give some more background on all of this: Advice At Search Engine Land Here at Search Engine Land, we provide paid search advertising information and news in a variety of ways: How To: Social Media Marketing is our section that is devoted to practical tips and tactics about social media marketing. Also see the related How To: Twitter section. Let’s Get Social is Search Engine Land’s column that covers different social media marketing topics every week. Social Media Marketing Library Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of social media. Also check out the related categories oflinkbait and URL shorteners. In addition to covering social media marketing generally, Search Engine Land also has areas specifically about particular major social media sites and social search sites: Remember, those with Search Engine Land memberships also have access to a wide-range ofvideo content about social media marketing recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has social media marketing presentations available on demand, to anyone, for free. Continuing Advice & News There are a number of blogs and forums that focus heavily on social media marketing, including: aimClear, Andy Beard, BlueGlass, Bruce Clay Blog, Chris Brogan, Digg Blog, Dosh Dosh, Facebook Blog, LinkedIn Blog, Mashable, Scobleizer, Search Engine Land, Steve Rubel,Tara Hunt, TechCrunch, Techipedia, Twitter Blog and WebProNews. Looking for an easy-to-scan compilation of social media news? Check out Alltop. For compilations of the best articles on paid search in a given year, visit The Semmys. At Search Engine Roundtable, you’ll discover a regular compilation of important discussions happening on a variety of search marketing forums. Also be sure to subscribe to our free SearchCap newsletter! SearchCap has a recap of all the day’s social media marketing news from sources all over the web, as well as the day’s news from Search Engine Land and from Search Engine Land’s related social news site, Sphinn. source: www.searchengineland.com
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