Social Media is the biggest “shift” in the way we communicate since the Industrial Revolution.
It is now the number 1 activity on the Web!
It took radio 38 years, TV 13 years, and only 4 years for the Internet to reach 50 Million Users!
Every month, dozens of new social networking sites and thousands of blogs are created.
Do you know how to engage your target demographic?
- By 2010, Generation Y will outnumber baby boomers.
- 96% of them (Generation Y) use social media
- The fastest growing segment on Facebook is 55-65 year-old females.
Which sites are right for your brand?
- If Facebook were a country, it would be the world's 4th largest, and has added 100 Million users in less than 9 months.
- 78% of Wikipedia entries are written in non-English languages.
- YouTube is the 2nd largest search engine in the world and ANYONE can post videos of you on there.
Do you have analytics to measure your success?
- 1 in 6 higher education students are enrolled in online curriculum.
- Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.
- 25% of search results for the World’s Top 20 largest brands are links to USER-GENERATED CONTENT.
How will you manage your online reputation?
- Wikipedia has over 13 million entries and over 60 million visitors who can edit YOUR entries!
- 80% of Twitter usage is on mobile devices people update anywhere, anytime.
- 34% of all bloggers post opinions about products and brands.
What is your plan for growing your social media infrastructure and measuring its success?
- Secure your brand name on 100 popular and most relevant social media sites
- Protect your brand from cyber squatters and social media identity theft
- Grow your brand in the Web 2.0 world and beat the competition!
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