Monday, December 21, 2009

BROADB®AND » Social Media, Online Marketing & Digital Publicity

blog-boardPitching journalists and bloggers for placements in a social media world requires keeping up with the ever-changing rules of engagement.

I’ve collected nuggets of wisdom along my PR career and put together a set of tips and guidelines to help you avoid a deleted press release and score that coveted placement.

While I believe the ideal way to build a relationship with a journalist is through a meet and greet, it can be tough given busy schedules.  Twitter and Facebook are great platforms to learn a writer’s beat, personality, channel/contact preference, subjects they’re interested in covering, and their deadline dates.   Most of the journalists I’ve worked with prefer email pitches.  I use Twitter and Facebook as a way to get to know a reporter so that when a client comes along that might be relevant to the journalist, I can help make a meaningful and authentic connection.

Pitching bloggers is different than pitching journalists.  They aren’t paid to write about something specific at a certain time and aren’t under any obligation to cover your brand.  They care more about what is of interest to their readers.   Giveaways, contests, photos, and exclusive content all provide incentive for bloggers to feature your product or brand because it in turn engages their audience.

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