Tuesday, December 15, 2009

Live Webinar: The Social Marketing Help Desk

Featuring Greg Verdino, Chief Strategy Officer, Crayon

Join Powered on Wednesday, December 16th at 2:00 P.M. CST (please note your time zone) as we broadcast our fourth episode of The Social Marketing Help Desk: Social Marketing in 2010.

We are excited to be joined by Greg Verdino, Chief Strategy Officer, Crayon, on "The Desk". Greg is a recognized expert on marketing innovation, emerging media and Web 2.0. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.typepad.com, one of the web's most influential marketing blogs. Greg, along with Aaron Strout and Doug Wick will be answering your questions and offering their insight into social marketing for 2010.

In this session we will focus on questions that relate to planning for social marketing in 2010. Again, just your questions, no power point or sales pitches allowed. You can submit a question when you register or ask them live on the webinar.

About our Panelists

Verdino Head Shot

Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging media and Web 2.0. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.typepad.com, one of the web's most influential marketing blogs. In his leadership role at crayon, Greg leverages over 17 years of experience in online media, advertising, marketing and technology to head the company's strategic advisory and conversational marketing practices. He provides crayon's clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers through the three pillars of conversation: community, dialogue and partnership. In addition to blogging, Greg has written for MediaPost's OMMA magazine, iMedia Connection and MarketingProfs.com. He has been profiled in and quoted by a wide variety of business and news media including Advertising Age, Adweek, Business Week, Forbes, New York Times, Newsday and the Wall Street Journal.  Greg is also an active speaker whose recent appearances include DM Days New York, OMMA Social, MarketingProfs B2B Forum 2008, BrandManageCamp, Virtual Worlds 2008, several IAB Leadership Forums, and many others.

Aaron Strout headshot

As the head of marketing at Powered, Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting, and social networking activities with an eye toward creating awareness and lead generation for the company.  Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga where he focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 15 years of online marketing and advertising experience, with a strong background in integrated and online marketing.  Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron was recently elected an interim board member for the prestigious Social Media Club where he will be part of a team responsible for creating standards around social media and community.

Doug Wick Headshot

As Director of Business Development at Powered, Doug Wick works to evangelize social marketing to marketers both on the corporate side and within their strategic marketing services partners. Doug has over eight years of broad professional
experience in software engineering, customer service, marketing, and business development that contribute to his strategic, holistic approach to developing relevant and impactful social marketing programs.  Prior to Powered, Doug worked as Manager of Relationship Marketing at closerlook, a boutique agency that delivered strategic, integrated marketing programs for clients including Accenture, Johnson & Johnson, and Abbott Labs. Doug holds an MBA from the University of Chicago Booth School of Business and a BS in Chemical Engineering from the University of Oklahoma. You can find him blogging on The Engaged Consumer and DougWick.com, or follow him on Twitter (@DougWick).

5 Comments Post a Comment

Tracy Locke

Tracy Locke said on Aug 25, 2009
I am interested in knowing about LOCAL Twitter campaigns if they work, if you have tried them etc. And of course whatever else you find necessary to speak about

brian chang

This post has been removed.
brian chang said on Sep 22, 2009

Nancy George

This post has been removed.
Nancy George said on Sep 30, 2009

BJ Cook

BJ Cook said on Dec 4, 2009
Looks like a great panel of speakers. Who wouldn't want free advice ;)


Lynnelle said on Dec 14, 2009
In addition to mobile ad, apps, etc., I'd like to hear about any new thoughts / developments on monitoring & measuring social efforts. At the end of the day a sale / donation has to be made. Where in the sales effort can the social aspect be measured or have companies yet to equate social to a sale yet?

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