Wednesday, December 30, 2009

Top 'Web 3.0' Trends for 2010 - MarketingVOX


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While Web 2.0 brought the world interactive information sharing, interoperability, user-centered design and collaboration, software applications provider ICON believes that the next generation of the web, or "Web 3.0" promises more recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time.

As 2009 draws to a close, and in an effort to heighten awareness about Web 3.0, Gege Gatt, the founder and director of Malta-based ICON recently identified some broad trends that are in tune with Web 3.0, writes MarketingCharts.

According to Gatt, these trends are:

Mobile Applications: Mobile applications have long been aimed at giving subscribers information specific to their whereabouts, but are now becoming more creative. Loopt.com is a new one this year that blends the love of social networking with location-based services. It has been described as a ’social compass’ as it detects not only where you are on the map, but also pinpoints mobile friends in the vicinity. Currently US-centric at present, Loopt.com says it working on looping up Europe.

Maps: Google street map made news early this year with its controversial drive-by views of people’s front doors and people themselves. But, other innovative mappers also are emerging. Openstreetmap.org is about people mapping everything worldwide from great hiking routes to ski runs or and wine tours. Gatt describes it as a kind of wiki of special interest maps.

Personal organizers: There’s no shortage of web services aimed at helping consumers organize their lives. But however digital their way of living, a lot of consumers still print out paper when they travel, particularly on business. Tripit.com offers an alternative to the travel paper trail by being a 'personal, full-service travel assistant.' It compiles itineraries, from transportation to dinner dates, and adds in weather reports, suggested local attractions and more. It’s worth a glance if you travel and have a busy agenda and useful for personal travel too.

Collaboration: Slideshare.net is a useful resource for anyone in business seeking the latest thinking on an area of interest and reading it in succinct, generally well-put-together PowerPoint slideshows that are rated and commented on by users. 280slides.com operates in the same field, but is a 'cloud' computing application at its best. It lets users create, collaborate on, share and store a slidedeck on the cloud (their remote server), so they can access it anywhere in the world.

Audio: This area is seeing new applications each day. Two that seem to fill a market gap are Songkick.com and Blip.fm. Songkick tells users where their favorite group’s next gig is based on their music library. It's called the world’s biggest concert database, and promises consumers that they will 'never miss a gig again.' Meanwhile, Blip.fm is billed as a kind of 'Twitter for music,' enabling users to create a social network based on their music choices and recommendations.

Social Media Intermediaries: There's now an ever-growing range of tools to help consumers make sense of, filter and manage the Twitter world. As an example, Tweetag.com, which is a search engine for 'tweets'. With millions of people adding content each day, the Twittersphere is a morass of information and comment, some useful and some useless. Tweetag helps search tweets for trends. It also edges toward Web 3.0 semantic search by offering up a tweetag cloud and organizing search results according to whether other Twitterers have 're-tweeted' an idea.

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