Sunday, January 10, 2010

Facebook Fan Page Event Going Viral and Attracting Hundreds Already | Online Social Networking



Larry BraunerA few days into 2010, I launched a major publicity event in connection with my upcoming 58th birthday. The event will take place right on my Facebook fan page.

This event’s premise is that each guest will post a link on my Facebook fan page, visible for all to see. They may link to a blog, a website or even a profile on one of the major social networking sites. I agreed to follow their link with the intention of commenting, sharing the link, or submitting it to social bookmarking sites.

When I undertook this unusual event, I was aware that I would be busy with it for weeks. I planned it very carefully with seven key objectives in mind:

  1. Win Win - I wanted each event participant to benefit, not only me.
  2. Interaction - I wanted to interact with each participant and start or nurture relationships. Community engagement is always a challenge.
  3. Meeting People - I wanted to expand my network and connect with new people.
  4. Collaboration - I wanted to share my expertise and influence. I believed that a good number of participants would want to do the same. Collaboration is a primary theme for me in 2010.
  5. Branding - I wanted to demonstrate that I could conceptualize and implement a creative and meaningful social media event as part of my overall walking the walk strategy.
  6. Leverage - In 2009 I reached out to many people. I wanted to do something that would include them and permit them to support me.
  7. Momentum - After a slow 2009 holiday season, I wanted to build new momentum. Last year’s momentum was sustained by the articles I wrote and the growth of my network. This years momentum will be sustained by community oriented projects as well.

The initial reaction to my event on Facebook, Twitter and blogs has been very encouraging.

  • Tom Woolf, author of The PRagmatist, was enthusiastic: “I want to give Larry Brauner a nod for trying a different kind of social media experiment.”
  • W. James Wright in Tweet it Toronto lamented “This is one for the ‘Wish I Woulda Thoughta That File.’”
  • Rachel McAlpine in Contented Blog said “How quickly the shiny- new Facebook became boring-boring same-old same-old. I’m happy to say that Larry’s virtual party has already seeded my brain with other social marketing ideas.”

As I prepare to publish this article, 260 people have indicated that they’re “Attending” and 165 that they’re “Maybe Attending.” Entries will be accepted until the end of the event on January 14. I cover the details in 4+ Day Blog and Website Promotion Event and Social Media Party. It would help greatly if you could tweet that article (using this pre-formatted link).

If you could Digg this article and share it with acquaintances in the media, you’d be doing me an enormous favor.

Before I go, I must not forget to mention that there will be door prizes. The prizes and the winners will be announced some time after the completion of the event. Also, in case you’re new here and wondering, subscribing and commenting are the accepted norm. ;-)

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