Wednesday, June 2, 2010

Citybizlist Launches Social Networking Optimization Platform with Gigya

Citybizlist Launches Social Networking Optimization Platform with Gigya - cbl

By citybizlist Staff

PALO ALTO, Calif. -- Local business news site citybizlist announced today the integration of social optimization platform of Gigya.

Edwin Warfield, CEO of citybizlist, said, "Leveraging the power of the social networks is a major step forward for citybizlist. With the spectacular rise of social networks, users are increasingly turning to their friends to determine what to read online. The Gigya platform will provide citybizlist users and readers with an easy way to share stories with their business colleagues on Linked In, Facebook, Twitter, and other social network platforms."

The Gigya social optimization platform enables online businesses to easily connect their sites to all the major social platforms, including Facebook Connect, Sign in with Twitter, LinkedIn Platform, and Yahoo! Open Strategy Platform; enhance their users' connected experience through authentication via existing identity, one-click sharing, and on-site social features such as live chat; and analyze the business results of their on-site social optimization efforts via detailed metrics and real-time data.

"With people today relying more than ever on their trusted networks to determine what to read, watch and buy online, social networks are starting to rival Search as a source of referral traffic for any website," said David A. Yovanno, CEO of Gigya. "Gigya 4 provides a powerful way to turn this change in consumer behavior into a competitive advantage by maximizing the number of site users who connect with an existing social network identity and share content with friends. On-site social optimization is taking its place alongside SEO and SEM as a critical element of any online company's strategy for driving qualified traffic."

Warfield added, "Earlier this year, Google and Yahoo began including citybizlist news in their news and search results. This has resulted in a 304 percent jump in monthly unique visitors. Social is the next search and the citybizlist/Gigya partnership will be the next important driver of users to citybizlist."

About citybizlist:

Citybizlist is the premier insiders resources for local business news and is presently published in 11 cities. Citybizlist is published via email, the Web and Twitter in 11 cities: Atlanta, Baltimore, Boston, Charlotte/Raleigh, Dallas, Houston, New York, Philadelphia, Pittsburgh, South Florida and Washington, D.C.

About Gigya, Inc.

Gigya is a leading social optimization platform for online business, enabling websites to connect seamlessly to the most popular and powerful social networks including Facebook, Twitter and LinkedIn. Gigya's technology, which it hosts and delivers to its customers as an on-demand service, enables customers to provide social sharing, registration and interactive features to drive increased traffic, conversion and time spent on their websites. In addition, Gigya provides widgets, analytics, best practices, consulting and customer support to ensure clients optimize the social performance of their websites. Gigya technology reaches more than 250 million users each month and powers the sharing of more than a million pieces of content per day across the social web for Fortune 500 clients including A&E, Intuit, The Coca-Cola Company, Time, and Turner Networks. www.gigya.comc

Posted via web from The Social Media Marketing Report