Tuesday, June 8, 2010

Forty’s Brand Handbook: How to Understand Your Brand | Forty

Homosexuality in the Batman franchiseImage via Wikipedia
Have you ever worried that your company’s marketing materials are nice, but don’t reflect who you really are?
There’s a lot more to marketing materials than just design and copywriting. Before we ever begin visual design work, we conduct interviews, survey the competition, brainstorm brand concepts, develop a content strategy, etc. It’s all part of understanding the problem before we begin solving it.
However, we noticed that this background work was sometimes confusing to our clients, who didn’t really get to see it as it happened. We disappeared for a while and came back with really great work, but they didn’t get to see the hows and whys behind it.
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