SGB Media Group's blog covering the overall social media and social networking industry. SGB Media Group is a social media marketing firm specializing in niche social network development, performance marketing, strategic alliance management, public relations and developing social network aggregation applications.
Topics: Affiliate Marketing, Business to Business, Ecommerce, and 7 more
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
Topics: Multichannel Marketing and Online PR & Social Media
Subscription-based cable companies have been among the most reluctant to go digital, both with their marketing campaigns and with their content. Keeping expensive TV shows and pay-per-view (PPV) events behind paywalls makes sense, but neglecting to promote that content via digital channels (run...
Topics: Content Management, Online PR & Social Media, Social Networks & Online Communities, and 2 more
Move over Internet Explorer, Firefox, Safari and Chrome. If a new browser startup backed by Netscape co-founder Mark Andreessen's VC firm, Andreessen Horowitz, has its way, consumers will soon be surfing the internet in a far more social way.
There are many things digital marketers can learn about customer engagement from Apple. How to launch and sustain your own social network is not one of them. Two months after the launch of Ping, Apples music social network is failing to resonate with users. (It's dead in the water, if you ask Fa...
Topics: Ecommerce, Multichannel Marketing, and Strategy & Planning
Just 18% of online retailers are measuring their website's profits on a daily or weekly basis, while 16% are not bothering to review customer satisfaction, according to a survey of e-commerce directors.