Friday, November 5, 2010
Social Media: How To Stay In Control
Last week, the Washington Post’s Managing Editor Raju Narisetti sent out a memo to all of the paper’s employees entitled "responding to readers via social media" in which he effectively bans reporters, editors and assorted hangers-on from engaging directly with the Post’s considerable Twitter following.
The memo came after a controversial article implying a link between homosexuality and mental illness was published in the Post and rightly lambasted by the Gay & Lesbian Alliance Against Defamation (GLAAD). In the ensuing kerfuffle, a Post editor responded to critics via the company Twitter account, claiming that the paper was “trying to represent both sides of the story”.