The biggest difference between Facebook Deals and the daily deal leaders is that the Palo Alto company hopes to leverage the 600 million "friends" who use its social network.
Marketers can elevate mobile shopper marketing from a price-driven channel to a tool for activating shoppers and building long-term loyalty by understanding unmet shopper needs, according to a new study from OgilvyOne and OgilvyAction.
According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites.
LinkedIn ads also drive conversion: 21.0% of Web site visitors arriving via LinkedIn ads complete form-fills, according to a report by LeadPerformix.
As of March 2011, 37 percent of smartphone users own an Android device, said Nielsen--significantly more than the 27 percent who own an iPhone and the 22 percent who own a BlackBerry.
Indeed, 99% of stable cookies examined by ad network and technology provider Collective show no evidence of clicks.
Six in 10 digital dollars--or $5.1 billion--last year went to digital-specialty agencies such as Publicis Groupe's Digitas and Sapient Corp.'s SapientNitro.
The first time David Fagin saw he was being blocked from sending friend requests on Facebook, as well as being labeled a spammer, he didn't think much of it.
EA is already working on a new system that will allow advertisers to dynamically place brands or messaging across platforms and get measurable results that can be compared to traditional television or Internet advertising buys.
This weekend, the Procter & Gamble brand will ask consumers to send in their ideas for new ways to use Bounce. The top ideas will be featured in a new video on the brand's Facebook Page, though Bounce's home page already lists several.
Friday, April 29, 2011
Top Ten Articles from CMO.com for April 29th 2011
Facebook Launches Deals With Three Twists (Silicon Valley Business Journal)
Mobile Needs To Play A Role Throughout The Shopper Journey: Ogilvy (Mobile Commerce Daily)
How Engaged Is Traffic From Social Sites? (eMarketer)
Leads Via LinkedIn Groups Most Likely To Convert (MarketingProfs)
Nielsen Numbers Show Smartphone Market Tilting Android's Way (All Things D)
Click-Through Metrics Come Under Fire (MediaPost)
Tweet This: Agencies Get 28% Of Revenue From Digital (AdAge.com)
User Files $1.00 Lawsuit Against Facebook (Social Times)
New EA Exec Dave Madden Sees 'Buckets of Money' In Cross-Platform Game Advertising(Forbes.com)
Bounce Tries Building Buzz For Fabric Softener On Facebook (Mashable)