Tuesday, May 10, 2011

Introducing CMO Insider

We're very excited to introduce CMO Insider, a rich, new community designed to accurately reflect your experiences and expertise. We believe that we can best serve chief marketing officers and other marketing executives by putting you inside CMO.com--where you can access special content and interact with peers about career and work issues that are unique to senior-level marketers. Here's some of what you can expect to find, daily, in CMO Insider:

  • New CMO.com original content written for CMOs about CMOs;
  • The ability to discuss and connect with other CMOs in our new "Forum";
  • Chief marketers talking about what's going on in the real world via "CMO Interviews";
  • A listing of marketing "Events" and stories about the "People" who are making news.

Need To Know
We are also offering two new original content areas. One is "Need To Know," written by CMO.com's editor in chief, Tim Moran. What is it CMOs and other marketing executives need to know to do their job? What is it about the work that makes being the chief marketer in this new digital landscape so challenging and exciting? Moran will use this platform to explore the issues that make "doing the work" of a CMO uniquely different in the C-suite.

Ask The Headhunter 
We are also pleased to add Nick "Ask The Headhunter" Corcodilos to our roster of contributors. Nick, in his eponymous blog, will be looking at how chief marketers can tackle the daunting obstacles that job hunters and managers face when trying to work together. "Ask The Headhunter" will feature his radical approach to both winning jobs and to hiring great workers.

Typical of the kinds of content you can find in CMO Insider are articles like these:

While we report on all these topics, more important is that we want you to tell us--and to share with other marketers--what's really going on inside your world. Our mission is to get inside marketing through discussion and interaction. You are the movers, shakers, and mentors who change the world of marketing every day. Each new article in CMO Insider starts a new discussion, where you can share your experience, insight, and expertise with us and your peers. We hope every CMO Insider will join us to talk shop.

We look forward to seeing you there, and we hope you enjoy the new CMO Insider.

See you in the Forums, 
The Editors of CMO.com

Posted via email from SGB Media Group