Friday, October 26, 2012

Google's Author Rank

Author Rank has been a long time in the making. Google filed a patent back in August of 2005 for something called “agent rank,” a metric that strongly resembles the authorship factor today.
Now, Author Rank stands to rival PageRank for determining a website’s position in the SERPs. We’re quickly evolving into a social web, and harnessing the power of authorship now stands to position you as a true expert in your niche going forward. Let’s look at what exactly Author Rank is, what’s changing, and how you can use the new metric to brand yourself as a leader in your industry.

A Little Background
A recent ‘Search Engine Journal article breaks down the origins of Author Rank as it appeared in the original 2005 Google patent. There’s also a screenshot of how the attribute looks in the SERPs:
Image 1:

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