Friday, May 16, 2014
Marketing Genius of Berkshire Hathaway
Anyone notice how Berkshire Hathaway has been marketing their new residential real estate brokerage as if they've been doing it all along? Using their established brand image to market their new division? They bought out Prudential just recently but the image they portray is as if they've been doing it for decades if not generations! Quite effectively too in my opinion.