Saturday, April 9, 2011

What Are Your Skills?

I was using the new "skills" app on Linkedin and built out an honest evaluation list of my skills as follows. It's a quick list of all of the various skills that I've acquired over the course of my 30 years in business. The ones listed below are the major skills that I have and still use on a regular basis. There are many others that have come and gone but this still remains a rather impressive list if I say so myself. I encourage everyone reading this to do similar and see what you come up with.

Skills :

 

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What Are Your Skills?

I was using the new "skills" app on Linkedin and built out an honest evaluation list of my skills as follows:

 

Skills Edit+ Add a skillRemove Section

Social Network Development

 (Expert, 10 years experience)

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Tuesday, March 29, 2011

MarketMeSuite Lifetime option ends THIS Friday

This probably doesn’t come as a surprise for many of our followers, but we will be officially removing our Lifetime option as of Friday.

Anyone who is currently on Lifetime, or buys it between now and Friday will never be billed again!

So, this is your chance. If you are enjoying MarketMeSuite and were deciding on whether or not to change your plan, this is the last possible week to do it!

Please spread the word because as of Friday, 3pm UK time, it will be off the site!

A bit more about what’s in store from MarketMeSuite:

  • Next 1 to 2 weeks, add Facebook Profile Auto RSS posting
  • 2 to 4 weeks, allow the ability to Auto RSS post to Facebook Fan Pages/ Groups
  • 2 to 4 weeks, bring back “select old post” section so you can post older Blog posts via the RSS module
  • 4 to 6 weeks, add scheduling and timing to RSS module
  • 6 to 8 weeks, roll out new scheduling module which includes scheduling to Twitter, Facebook Profile, Groups and Fan pages all in one easy to use place.
  • Also on the roadmap: Mobile Version, Web Version, Linkedin Integration!

Remember, all updates are pushed to you, free, so grab this deal while it lasts!

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Friday, March 25, 2011

Male Masturbator Review http://amplify.com/u/bwk7x
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Tuesday, March 22, 2011

8 Tips for Optimizing Your Landing Page

Increase Your Overall Conversion Rate With a Quality Landing Page.

The quality of your landing page is one of the single most important factors dictating whether you’re able to convert one-time readers into prospective customers. Once a reader clicks a link in your Resource Box, they are showing trust in you that you’ll deliver additional quality information on the landing page.

Unfortunately, if your landing page under-delivers on those expectations, you run the risk of losing that reader to another information source. So, when it comes to designing your landing page, your #1 concern should be the overall user experience.

A Successful Landing Page:

  1. Keeps Visitors at Your Site
  2. Facilitates Further Action (e.g. signing up for promotion or purchasing a product)

Delivering on these two items may seem simple, but they take time to develop and eventually perfect. In this video, I’ll share 8 tips to ensure that your potential customers land smoothly on your landing page and they’re ready to continue their business relationship with you.

 

Downloadable Versions:
WMV Format     MOV Format     MV4 Format     

MP3 Format

 

 Here’s a quick summary of the points from the video:

  1. Relevancy – No matter how you’ve positioned yourself as an expert through your article writing efforts, make sure your links are consistent with your market position. If the Resource Box and links aren’t relevant to the article, you’ll appear misleading to readers.
  2. Functional – Make the landing page functional, clean and elegant. Do research to check that you’re not behind the times with your website’s design. If your site doesn’t appear to be up-to-date, visitors will be less likely to trust that your site is secure.
  3. Interactive – Your landing page should have visitors doing something. That “something” is up to you. For example, if your goals with article writing and marketing include getting more newsletter sign-ups, Twitter followers, Facebook friends or sales, then use your landing page to those ends. Your call to action should be placed high on the landing page so it’s visible.
  4. Clear Messages – It should be obvious what you want visitors to do next. Stay focused on the benefits of what you’re offering. Once you set the tone by delivering great content in your articles, keep that focus while you deliver your marketing messages on your own site.
  5. Unique Messages – Create a landing page for each different product or type of product. If you have multiple landing pages, make them each unique to the message you’re sending.
  6. Multi-Purpose – Build the landing pages right into your website. The main benefit is that the page will be indexed by search engines just like any other webpage on your business’ website.
  7. Avoid Flash – Avoid using a Flash intro page. They may look amazing, but they rarely provide the conversion you’re looking for. The everyday web surfer has a short attention span and wants control over what they see. Flash animation takes away that control. Plus, Flash animation extends page load times, which gives visitors time to opt-off your site altogether.
  8. Streamlined – Make your “sale” right on the landing page. Don’t send visitors all over the place looking for the action item. If you want them to buy a product, start that process right on the landing page. Each additional step you add before making the sale is another opportunity for them to opt-out.

Whether you’ve recently updated your landing page or not, evaluate and adjust your landing page with these eight points and you’ll be well on your way to increasing your rate of conversion.

Feel free to share any of your own landing page optimization tips in the comment section below.

Posted by Marc, Communications Manager on March 21, 2011 at 8:46 am | 1,332 views

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Tuesday, February 22, 2011

A Simple and Free Disclosure Tool for Bloggers

What is disclosure?

The act of making something obvious. Disclosing (divulging or explaining), the purpose and interests of a blogger in his/her published posts: written, audio or video.

Why is it important in blogging?

Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger's interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content.


Why disclose?

By disclosing the purpose of a blog, bloggers are letting readers know more about the information they'll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they've always been - on the individual level. Because it is a blogger's freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.

Go to: 

http://disclosurepolicy.org/

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Saturday, January 8, 2011

Managing Your Brand

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Tuesday, January 4, 2011

Social Bookmarking vs Social Networking

I get asked a lot what the difference is between social bookmarking sites and social networking sites and the basic difference is the purpose of the site, amount and type of interaction there is between members and other services or applications there are on the site. According to Wikipedia a social bookmarking site is defined as:

Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".[1]

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.[2]

Examples of Social Bookmarking sites are:

  • Twitter
  • Digg
  • Reddit
  • StumbleUpon.com
  • RedGage.com
  • Del.icio.us
  • Propeller.com

Social networking sites have multiple applications, groups, pages, games, blogs and more and is defined by Wikipedia as:

A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

Social network analysis views social relationships in terms of network theory consisting of nodes and ties (also called edges, links, or connections).Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

In its simplest form, a social network is a map of specified ties, such as friendship, between the nodes being studied. The nodes to which an individual is thus connected are the social contacts of that individual. The network can also be used to measure social capital – the value that an individual gets from the social network. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines. 

Examples of Social Networks are:

  • Linked In (professional and business contacts)
  • Facebook (personal and professional connection site)
  • Buzznet (music and pop culture)
  • Classmates.com (reconnecting with old school friends)
  • Gather.com (sharing links and photos)
  • MySpace.com (started as a way for bands to connect with fans, transformed into social networking site geared toward youth-oriented crowd)

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Social Media Strategy

Social Media Strategy
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MarketMeSuite Version 3

Remember, this is just a minute long, but there’s so many more features that we couldn’t put in the promo!
What’s else is new in version 3? Here’s just a few of the neat things coming!

* Choose your color! Hooray! We know you wanted it so it’s coming in V3 – pick whatever color you’d like to read your updates in!
* Dotted Tweets - a revolutionary way to organize your tweets into personal, business, team members, you engineer it however it works best for you
* Facebook Signatures - Similar to branding on Twitter, we’ve devised a way to get a link in all your comments on Facebook!
* Pane Revamp – Drag and drop panes!
* MeSigs – Similar to the popular “CoTags” you will soon be able to sign your tweet for team use!

Don’t have MarketMeSuite yet? Head on over to our pricing page to become one our thousands of happy users! Pricing is going to go up soon for new users so secure your copy today!

That reminds me of a funny tweet I once read: “Why is it that only drug dealers and application developers refer to their customers as users?” ;)

Here’s to a great 2011!

Check out the new MarketMeSuite Version 3!
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