No matter what kind of service, product, or business you have, social networking should be a consideration in your marketing mix. Initially, some thought that social media platforms like Twitter, Facebook and YouTube were a waste of time but nowadays almost every other commercial says something like "follow us on Twitter" or "friend us on Facebook."
There are so many social media platforms that you might find it hard to keep up with them all. In this article, I want to highlight the most popular ones for you.
- Twitter - Twitter is a microblogging platform that allows you to write no more than 140 characters per tweet. A tweet is the message you'd post. Instead of calling it a note, message or article -- it's called a tweet... The gist of twitter is that you follow people and people follow you back. In this open platform, you can speak about anything you want but for business purposes it might be best for you to use education marketing to connect with potential clients.
Twitter offers search tools and features that allows you to carefully select people that you'd like to follow. In fact, there are a few tools like twitterverse.com, twittersearch.com, terraminds.com, and twitdir.com - that allows you to conduct various kinds of searches.
- Facebook - Even though Facebook finds it origins among college students, thousands of business owners are using this platform to connect with prospective clients. TIP: There is a right way and a wrong way to social networking. You don't want to bombard people with ads and coupons. However, you do want to educate, connect with them and show them how you can solve their problems.
- BlogTalk Radio - If you prefer to use your voice, then this platform is ideal for you. For free, you can create your own radio talk show - which is another way to connect with your ideal audience.
- Ning is a platform for creating your own social network. If you want to bring groups of people together for your own purposes like supporting a cause or in a group coaching platform, Ning makes it easy for you.
The thing with social networking is connecting, consistency, creating a compelling offer and treating people the way you want to be treated.
Friday, January 1, 2010
The Most Popular Social Networking Platforms
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