Friday, June 4, 2010

Building a social networking reputation: 4 golden rules » social media monitoring, best metrics, best practice, next practice, cost-benefit analysis, benchmark social media, marketing metrics, right blog metrics, reputation, brand management, » ComMetri

In my blog post Why social networking groups fail, I wrote about four rules a group moderator should follow to facilitate engagement and provide greater benefits to members:

    1. Provide structure and focus.

2. Support and nurture.
3. Share the gardening duties.
4. Continuity is king.

But what about you, are you effective as a group member on any of your Facebook, LinkedIn, Biznik, Xing or other groups?

Have you succeeded in building your reputation through these networks?

If you want to know more, we outline four tips that will help improve your experience below.

    Tip 1 – Be a good listener

    With all the chatter on various social media channels and other noise, we may no longer grasp the meaning of what is being said or written.

    Listening means that we read the responses to questions we pose in forums, instead of abandoning them like orphans due to lack of time to read responses, or worse, not expending the energy to compose a thoughtful reply.

    Successful social networkers make the time to monitor groups of which they are members to stay informed. We all want people to listen when we talk and acknowledge the intelligent things we have to say. But do we listen in return?

    My advice: In order to participate successfully, it is necessary to spend time reading about group activities on a daily basis. Failing to do so results in failing to reach the first milestone to making group membership beneficial.

      Tip 2 – Be an active listener

      Reading other people’s contribution carefully is a first step to becoming an effective group member. But people want to be acknowledged for their thoughts and insights left on various forums or discussion threads in a group.

      Image - graphic - US poster - And so, my fellow group members: ask not what your group can do for you, ask what you can do for your group - Xing, LinkedIn, Facebook groups.

      Accordingly, responding to a comment someone left in response to a question you posted is wise.

      Successful networkers manage their memberships in virtual groups on social networks in such a way that they can spare the time to participate in discussions. Participation can happen in many ways but it requires responding to replies posted to one’s question or replying to other people’s questions.

      Participating also means visibility, but as importantly, it gives others an opportunity to develop some level of trust in the quality, depth and tone of your responses.

      My advice: Active listening means one regularly contributes by writing a comment to other people’s questions and contributions or threads started in a group.

      See also ComMetrics – Engaging comments: Where is the beef?

Posted via web from The Social Media Marketing Report