Creating Your Social Media Plan | Using Social Media for Business: "If you enter into social media without a plan, you will fail. Period.
All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
Grab a pen, I’m about to save your life.
Just because the tools of social media are free doesn’t mean they come without their own barrier to entry. The barrier is the knowledge of how to use them. Before you get started with using social media, you need to understand the tools you’ll be using. When we work with clients on their social media strategy for their business, here’s a bit of what we’re always sure to discuss with them."
