| The science behind premium media buys |
 | | By Ronnie Lavi
When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions. |
| Facebook codes of conduct for your brand |
 | | By Calum Brannan
It's essential for brands to have a clear and effective internal strategy for employees on social media. Read ahead to find out what your rules should be. |
| The Web's Brand Crisis |
 | | By Doug Weaver
One of the best definitions Ive heard for the term brand is the premium a customer will pay for a product over its generic alternative. Simple, straightforward, measurable. If we apply this standard to our world where theproduct is online... |
| Using Context for Social Buyer Persona Strategy |
 | | By Tony Zambito
Image via WikipediaWithout context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Good evidence of this is... |
| Holiday planning: Yep, it's already time |
 | | By Lori Luechtefeld
My father called me last week to discuss my plans for the holidays. I pretty much immediately dismissed the conversation. I find it challenging to plan what I'm going to have for dinner more than an hour in advance. I sure as hell can't tell you what... |
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 | Jonathan Cohen, Founder, YouCast
Samantha Giberga, VP Original Programming, Specific Media
Stephen Zangre, Sales Manager, Facebook
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| Join us at these upcoming events | Full calendar » |
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Agency Summit
May 21-25, 2011
Bonita Springs, FL
Summit info | Brand Summit
Jun 12-15, 2011
Albuquerque, NM
Summit info | Entertainment Summit
Jun 28, 2011
Beverly Hills, CA
Summit info |
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