Thursday, May 26, 2011

MediaPost's News

by Joe Mandese
Social media, especially big social networking platforms such as Facebook and Twitter, are transforming the way online users interact on everything from politics to brand marketing, but a new study from a highly regarded research and consulting firm suggests that one of the big draws isn't user-generated content so much as it is the kind of professionally produced and curated content that have historically attracted consumers to use media. What's new, says the report from IDC, is that people are using social media outlets to access, distribute, share and influence the entertainment consumption of others. And that, say IDC analysts, is fostering a new "addressable" advertising category that is worthy billions of dollars, and is growing fast. ...Read the whole story >>
by Mark Walsh
AdMob today unveiled a new set of tablet ad formats and enhanced developer tools in connection with the one-year anniversary of its formal acquisition by Google. The mobile ad network also said it now gets more than 2.7 billion ad requests, up from about 800 million a year ago and 2 billion at the start of 2011. ...Read the whole story >>
by Laurie Sullivan
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 million in a mix of cash-and-stock deal. But what does the deal offer marketers and advertisers? Some believe the acquisition will help brands track impact better and increase ad interest. ...Read the whole story >>
by Les Luchter
As a consumer's affluence increases, so do factors such as early adoption of new digital devices, consumption of digital content and usage of mobile devices. Digital marketers may want to keep an eye on a new group: the "emerging affluent." ...Read the whole story >>
by Gavin O'Malley
Publicis Modem San Francisco just named Alex Lyman as its new vice president and creative director on the global LG Mobile account. One of the agency's goals is to ensure that the digital voice is consistent. ...Read the whole story >>
by Mark Walsh
AT&T has selected Dallas, Houston, San Antonio, Atlanta and Chicago as the first five cities for the rollout of its high-speed 4G LTE service this summer. AT&T plans to extend its 4G LTE network to another 10 cities by year's-end, reaching 70 million consumers in total. ...Read the whole story >>
by Wendy Davis
A group of business owners have filed another lawsuit against Yelp, alleging that the site offered to bury bad reviews in exchange for ad buys. An amended petition specifically alleges that Yelp has paid people to write reviews. ...Read the whole story >>
by Laurie Sullivan
Google has been testing a feature in Gmail that allows senders to undo an email. The "Undo Send" feature, which users can find through Gmail Labs and activate in Gmail, un-sends emails within the first few seconds after they have been sent. ...Read the whole story >>

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