SGB Media Group's blog covering the overall social media and social networking industry. SGB Media Group is a social media marketing firm specializing in niche social network development, performance marketing, strategic alliance management, public relations and developing social network aggregation applications.
By Scott Meldrum It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook.
By Chris Kane Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process.
By Pete Olson If you aren't testing your website, you could be missing out on crucial customer feedback. Here's how to get the lowdown on what customers want from your site.
By Daisy Whitney Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial.
By Doug Weaver A few weeks back, Ad Age asked its online readers a provocative question: Do you think agency is a dirty word? In its Agency Issue published the same week, one headline asked When Did Agency Become the Thing Nobody Wanted to Be? while another called...
By Rob Reif When we hear the words interactive advertising we naturally think of the web, whether its deployed on mobile phones, tablets or PCs.Thats why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy...
By Jim Nichols Ive used this space in the past to talk about the challenges of publishing apps across many platforms like iOS, Android, RIM, Symbian, and WIN 7. It takes a lot of time, and costs a lot of money. And...
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