Thursday, June 2, 2011

iMedia Connection Weekly Update

iMedia Connection: Connecting Marketing Community
  June 2, 2011 issue

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3 ways to segment your Facebook fan base
  By Scott Meldrum
It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook.
A new approach to media buying
  By Chris Kane
Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process.
Your checklist for effective website testing
  By Pete Olson
If you aren't testing your website, you could be missing out on crucial customer feedback. Here's how to get the lowdown on what customers want from your site.
3 tips for dominating the local-social group
  By Daisy Whitney
Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial.
The Trouble with 'Spaces'
  By Doug Weaver
A few weeks back, Ad Age asked its online readers a provocative question: Do you think agency is a dirty word? In its Agency Issue published the same week, one headline asked When Did Agency Become the Thing Nobody Wanted to Be? while another called...
Print Is Still a Strong and Viable Ad Medium
  By Rob Reif
When we hear the words interactive advertising we naturally think of the web, whether its deployed on mobile phones, tablets or PCs.Thats why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy...
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Start-Up Watch COD: FeedHenry offers strong security in a publish-to-many app solution
  By Jim Nichols
Ive used this space in the past to talk about the challenges of publishing apps across many platforms like iOS, Android, RIM, Symbian, and WIN 7. It takes a lot of time, and costs a lot of money. And...
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