| The latest trends in social commerce | ||
 | By Jeff Ragovin Social commerce is evolving quickly, and consumers are sharing products online more than ever. Here's how to harness the growing power of this movement. | |
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| Social media insights you can glean from online dating sites | ||
 | By Sterling Raphael What can social business learn from Match.com? Read on to gain valuable new insights on social media strategy. | |
| Understanding your customer's mobile device in 4 steps | ||
 | By Dakota Sullivan There is tremendous potential in mobile marketing, but it can also be a path to customer alienation. Learn how brands succeeded with their mobile campaigns, and how you can too. | |
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| Maintaining Brand Equity - Is there a moral obligation when engaging with the social media audience? | ||
 | By Calum Brannan To establish credibility within the social media sphere, brands need to interact with their audience in a convincing way - identifying and reflecting the tone of the brand accurately. Savvy consumers do not necessarily want to be fed a dull,... | |
| Say "NO" to Social Media GRPs | ||
 | By Daniel Flamberg The move to use GRPs (Gross Ratings Points) for measuring social media is a confluence of two corporate agendas rather than a real attempt to give brands a viable/realistic measurement tool.Facebook wants a shot at TV budgets and needs a way in.... | |
| Insane in the Membrane – how marketers are using analytics to 'break the habit' | ||
 | By Glenn Pingul As usual, during my familys Sunday night Wii bowling championship, my son decided to call it quits after a few frames. To make it fair, my wife and I decided to bowl his turns left handed, obviously thinking his score would never surpass ours. But... | |
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