Monday, December 19, 2011

iMedia Connection Weekly Picks

8 reasons marketers can't trust Facebook
By Douglas Karr
Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why. 
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Our industry's unethical, indefensible behavior
By Eric Picard
As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied.
Why clicks are the wrong metric
By Jarvis Mak
Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why.
Guy Kawasaki talks startups, Twitter
  The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using T

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