8 reasons marketers can't trust Facebook | ||
By Douglas Karr Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why. | ||
Our industry's unethical, indefensible behavior | ||
By Eric Picard As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied. |
Why clicks are the wrong metric | ||
By Jarvis Mak Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why. |
Guy Kawasaki talks startups, Twitter | ||
The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using T |
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