Saturday, December 10, 2011

The top digital-marketing stories from around the Web.

In This Issue
We have a decidedly digital batch of stories this week. In the social arena, Twitter is rolling out a redesign in an effort to "organize a growing sense of information overload" and "convince advertisers that their products will be visible to consumers," according to Wired. Meantime, in mobile, marketers surveyed by AT&T said they'll be expanding their initiatives in the new year, with a heavy emphasis on mobile apps and barcode technology. E-mail-wise, the CMO from Augeo Marketing offered some ideas for boosting engagement, while on the Web-site front, the fight to halt, or at least slow, the addition of top-level domains continued. Finally, for a glimpse of what to expect in the new year, click through our "Top 10 Digital-Marketing Trends For 2012" slide show.

Until next week,
The Editors of CMO.com

Top 10 Stories
Courting Users And Brands, Twitter Gets A Face Lift (Wired)
A redesign, which is currently being rolled out to users over the next few weeks on mobile devices and the Web, consolidates a number of Twitter's existing features into four separate categories to better organize a growing sense of information overload and convince advertisers that their products will be visible to consumers.
3 In 10 Americans Say Social Media Ads Useless (Marketing Charts)
That said, a growing number of Americans say they use Facebook to research and review consumer product information, according to Epsilon Targeting.
FTC's Leibowitz Criticizes Plan To Add Top-Level Domains (Adweek)
In an appearance before a House Judiciary subcommittee, Federal Trade Commission chairman Jon Leibowitz called the Internet Corporation for Assigned Names and Numbers' decision to begin accepting new top-level domains like .bank or .coke "a potential disaster" for consumers and businesses.
AT&T: 90% Of Marketers Will Expand Mobile Programs Next Year (FierceMobileContent)
Marketers are extremely enthusiastic about the possibilities of mobile barcode campaigns, with 66 percent of respondents agreeing that barcodes will drive innovation in mobile marketing next year.
Yahoo CMO To Depart (Direct Marketing News)
Yahoo's central marketing team will now report to interim CEO Tim Morse, who took over the role in September after the ousting of then-CEO Carol Bartz.
App Firm Reveals 240% Rise In QR Code Scanning (BizReport)
2D were the most popular barcodes scanned with 87% compared with just 13% for 1D barcodes.
Augeo CMO: Rewards Boost Email Engagement (MediaPost)
Not all rewards need to be financial, but can involve an emotional connection or educational benefit, which people are increasingly seeking, says Ken Greer.
Ad Markets To Outperform Economy In 2012: Report (Reuters)
According to a new forecast by media service agency ZenithOptimedia, the global advertising market will grow by 3.5 percent in 2011 and by 4.7 percent in 2012, down from a forecast in October.
Google Ramps Up Ads And Marketing (San Jose Mercury News)
The effort is intended to help Google recast its image with consumers as its products broaden far beyond search.
General Mills Wants Your Ideas For Its Next Cereal Game And Cake App (Fast Company)
General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for consumers' gaming and mobile ideas.

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