Friday, March 2, 2012

The Top Ten Ways To Build A Digital Magazine

English: The iPad on a table in the Apple case
Image via Wikipedia
With the growing number of smartphones, tablets, and eReaders, why limit your audience? Create content that works for everyone, no matter what technology they prefer. Martha Rotter, co-founder of, reviews 10 of the best tools Let me guess. You have a huge team of highly skilled designers and developers who use your unlimited budget to publish your beautiful, well-written content regularly for every type of device. Each device is then tested it to make sure it's an intuitive and readable experience for your loyal customers. Probably not reality for most of us. The great news is that digital subscriptions are growing and people are buying devices to read more content. It's an exciting time for digital publications, and marketplaces like Apple's Newsstand are helping consumers to find more of what they like and subscribe easily. But here's the problem: device versions, hardware capabilities, operating systems, memory specifications and everything else are changing every day. So is the amount of content people read and interact with. Publishers need to be able to reach as broad an audience as they can while still maintaining a sane workflow and budget. How is this possible? New tools for website owners, content managers, and publishers are growing, too. Below you'll find reviews of 10 methods of getting your content to a wider audience. I've included pros and cons for each tool as well as sample sites so you can see their end result in action. Some require a seasoned developer while others are more plug-n-play. Whatever your scenario, there is definitely something there to meet your needs and build your audience. Everything I mention below can help to create content that works in more than one place. I specifically did not include products that create only PDF documents or only Flash applications or publish only to the iPad, for example. Read More Here
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