Showing posts with label MediaPost. Show all posts
Showing posts with label MediaPost. Show all posts

Friday, January 3, 2014

eMail Marketing Tips from MediaPost

Cnet
Facebook is facing a class-action lawsuit from users who claim that the company is profiting off of data gleaned from private messages. “On Monday, Matthew Campbell and Michael Hurley filed suit against Facebook with the Northern District Court of California,” CNet reports. “The men accuse Facebook of scanning private messages with URLs in them ‘for purposes including but not limited to data mining and user profiling.’” ...Read the whole story
Direct Marketing News
Calendars.com has implemented eCommera's Big Data solution DynamicAction to help make its marketing more targeted. The retailer, who is still in the middle of its busiest period, is using the tool to gather, and analyze third-party search and email data, as well as its own first-party purchase data. For instance, the company is now able to look at which products had high conversion rates, but low page-entry rates in order to redirect consumers to landing pages with high conversion rates. ...Read the whole story
SPAMFighter
Security experts are warning about a spam email campaign that appears to be coming from Discover. Discover card holders should beware emails that look like they are coming from the bank asking them to renew their account information. The emails are coming from addresses such as mailer@discover.com orsender@discover.com with the subject line "Please update your Discover Account". The links connect to phishing websites which are being used to steal customer data. ...Read the whole story
CBS News
MailDeck is a new app that has entered the crowded iPad email client arena. The free app is designed specifically for multiple users, knowing that sometimes people share iPads. It supports multiple profiles and lets users passcode protect their accounts, so that only the intended user can access the email. The tool lets users view their inboxes in varying ways and lets users turn emails into tasks. It also helps users manage attachments. The app currently supports Gmail and IMAP, but not POP or Microsoft Exchange. ...Read the whole story
New York Daily News
There is a spam virus going around the country today that tells recipients that they are due in a local court. Court officials warned about the virus after getting more than 100 complaints from citizens around the country. The emails claim to be from a clerk, informing the recipient that they are required to appear in court and use the names of legitimate law firms to make them seem real. ...Read the whole story
Mashable
Displaying your email address publicly is a surefire way to get yourself onto the email lists of unsolicited senders. To help address the problem, Mashable has created a list of tips for releasing your email address publicly without having to give out the actual address. The tech blog suggests using phone numbers, Twitter accounts and form submissions among other ideas to give out your contact on your company's website without risking your email address ending up on a spam list. ...Read the whole story
Posted by at No comments:
Labels: , ,

Friday, August 12, 2011

Early Adopters Beware - The Delicate Dance Of Lead-Gen On Emerging Platforms

Istock_000006356528small
by Jared Feldman , Friday, August 12, 2011

Advertisement

Given the popularity and frequency at which social/mobile applications emerge, we've reached a point where it's assumed that when a new platform is introduced, opportunities for marketers to leverage the platform should be in place at launch. In theory, this makes sense: after all, the only thing you need to do to generate a potential lead on Facebook is to click that "like" button. Of course, debates still rage on as to whether or not Facebook users are truly actively engaged with brand pages, but in theory, this has become a universal truth.

What's not quite as clear is the role that emerging platforms play in attracting customers. We've all seen how Google has reacted to forward-thinking marketers (and media outlets) attempting to leverage Google + thus far. With few exceptions, in no uncertain terms - they need to wait. While some are confused as to why Google is holding back on opening the floodgates, in my view, it makes sense.

In my company's measuring of consumer sentiment, one trend that we've noticed is that people really don't like to feel like their space is being invaded. It may seem like second nature for a marketer to want to jump on a platform to try and generate as much revenue as possible, but here's my humble suggestion: just wait.

Jumping in too early could result in significant backlash against your brand. Platforms take time to open themselves up to brands, because they want to make sure that the experience is optimal for everyone -- yes, brand marketer, that means you, too.

Perhaps even more important than consumer sentiment is platform viability. While it may be tempting to take the deep dive into a platform like Google + at launch, there's evidence that while adoption rates may be impressive, actual interaction is beginning to level off. According to Experian Hitwise, traffic to the site during the week of July 23 decreased 3% when compared to the week prior. Specifically, visits to the site decreased from 1.86 million hits to 1.79 million hits, while the average time spent browsing the service fell to just under 5 minutes, 15 seconds, down from 5 minutes and 50 seconds for the week of July 19th. Additionally, online ad network Chikita says that according to their numbers, traffic to the site slid 34% between July 20 and 31.

That isn't to say that Google + won't become a viable platform for users and marketers. Rather, the current state of the platform highlights the dangers of wanting your brand to have a presence on a platform from the beginning. You may be there, but there's always the chance that your consumers will be just a few steps behind.

Think of social media like a party. Be quick to adopt platforms when it becomes clear that they're poised for growth, but be sure to be fashionably late. Nobody wants to be the first person at the party.

Jared Feldman is CEO of Mashwork.

Posted via email from SGB Media Group

Posted by at No comments:
Labels: , ,

Thursday, June 30, 2011

MediaPost's "Video Insider"

TV, Transformed: What Digitization Brings To Brands  
Posted by Matt Wasserlauf on Jun 28, 12:13 PM
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different creative and format types are impacting viewer engagement. These actionable insights provide brands the opportunity to get an immediate and accurate snapshot of campaign performance, and develop more effective creative based on viewer behavior and needs.
» 1 Comments 

Content Production, Distribution and Monetization Scale Differently 
Posted by Ashkan Karbasfrooshan on Jun 27, 12:30 PM
All businesses strive to be scalable, but many that appear scalable turn out to be anything but -- and vice versa. Nowadays, thanks to cheap hardware, open source software and social media marketing, technology companies can be launched with a fraction of the investment once required. Content companies, however, still require material investment to scale. In video, the only things that most content entrepreneurs have to show for, other than bruised egos, are shattered dreams and wasted millions. This article certainly isn't about kicking anyone when they're down, but recognizing that production, distribution and monetization scale differently -- which will help you win over time.
» 4 Comments 

Online Video: Segmenting The Current Media Darling 
Posted by Jeff Hirsch on Jun 24, 4:47 PM
New media trends last about a day and a half in the digital marketing business. And now it is online video's time to bask in the limelight like a shiny new coin, vying for media buyers' attention and dollars. It has moved within a year from the hot media with great CPMs for publishers and high engagement for advertisers to a rapidly maturing channel that lives in the same neighborhood as mobile and search, or at least the adjacent zip code, with mobile and tablets subletting nearby. 
» Comments 

Media Buyers' Guide To Video Shopping 
Posted by Josh Winograd on Jun 23, 4:29 PM
Attention, media buyers: If you are evaluating online video with TV metrics like GRP and TRP, please be aware of what you are actually buying. If you go bargain basement shopping for the lowest video CPMs hoping to maximize your reach and frequency at the lowest cost, you are going to come up short on realized ROI.
» Comments 

The Killing: Did Twitter Change The History Of The Universe (You'll Have To Wait Until Fall)? 
Posted by Karen Herman on Jun 22, 3:53 PM
It's official. Here's my favorite headline of the 2010-2011 TV season: "The Killing: Worst Season Finale in the History of the Universe?" That gem was the header of Portland Mercury's editor in-chief Wm. Steven Humphrey's recent blog post. 
» 5 Comments 

Mobile Video Ad Market Actually 5x Bigger Than Analysts Think 
Posted by Dan Mosher on Jun 21, 2:04 PM
The mobile video market has grown so rapidly over the last six months that it has caught a lot of folks off guard. As a result, research firms such as eMarketer are underestimating current and projected mobile video advertising revenue by a significant factor. Most of these firms expect revenue from mobile video advertising to hit $50 million for the 2011 calendar year, but I believe this number could be closer to $250 million. That's five times current industry expectations.


» 1 Comments 

10 Reasons Why PR Professionals Should Be Using Social Video 
Posted by David Murdico on Jun 16, 12:38 PM
I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with original, entertaining product launch videos. This new breed of video content, rather than simply supplementing the efforts of PR teams, is often spearheading them.


» 3 Comments 

Social Media Videos: The Custom Creative Paradox 
Posted by Neil Perry on Jun 15, 3:27 PM

Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise compelling. He or she could see that on TV any day of the week.<

This is the crux of the problem with social media videos: In their anxiousness to get involved with social media, marketers continue to repurpose the same old TV commercials on Facebook and other social platforms for their friends and followers. And that's just wrong.
» Comments 

Online Video Content: Adapt for 'Any Screen' Consumption, Or Bust  
Posted by Darcey Topham on Jun 14, 12:13 PM
It's no longer a matter of "I want to watch X when I get home"; it's "I want to watch X on my nearest screen." It doesn't matter what your nearest screen is -- a smartphone, tablet, PC or even TV. People are transitioning from delayed gratification of watching where and when media is being pushed to them, to instant gratification of watching where and when they are pulling media to their (mobile) devices. As a content-generator, that means you must work to remove any barriers that keep the user from getting to the desired content: your mobile content. 
» 4 Comments 

As Video Distribution Becomes Ubiquitous, Advertising Differences Become Blurry 
Posted by Ashkan Karbasfrooshan on Jun 13, 11:37 AM
At the Elevate Video Advertising Summit in New York last week, executives from Disney, Turner, and Comcast nearly sent the audience into cardiac arrest by demonstrating that their heads weren't actually fully stuck in the sand: before long, the majority of TV content will be available online and on mobile devices. At face value, that is surely to make viewers ecstatic. But upon reflection, you have to wonder: Will that make Big Media more or less controlling of its content?
» Comments 

Posted via email from SGB Media Group

Posted by at No comments:
Labels: ,

Sunday, June 12, 2011

MediaPost Classifieds for Sunday, June 12, 2011.


MediaPost Classifieds for Sunday, June 12, 2011.
Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.
Situations Wanted
EXPERIENCED NEW BUSINESS AD SALES EXECUTIVE 
NYC / SATELLITE, Any State
I am looking for a position with a media company that believes in generating new business revenue. My professional ad sales experience includes developing 100% turn-key manufacturer supported marketing campaigns (partnerships) using television, radio, online and mobile media platforms. My categories of expertise, but not limited to, include consumer packaged goods, pharmaceutical and travel & tourism. My contacts are mostly at the client level, working directly to assist them reach their individual marketing goals and objectives. Please contact: ClientDirect2011@gmail.com
EXPERIENCED MOBILE CMO - READY TO CREATE SOME BUZZ
Silicon Valley, CA
If you are a 'mobile' company from San Jose to San Fran looking to accelerate your marketing and revenue, I can help immediately. If your focus is mobile apps, mobile payments, mobile ads or even mobile social, I got the experience and DNA to jump in and immediately make a big difference. I'll create the blogs, get you published in industry newsletters, onto speaking panels, and develop stunning sales presentations for the team. I can also help tune the vision and strategy, plus find more A-players to join the team. I'll also join the sale folks around the country roping in the big deals. And most importantly, we'll have a great time building the business. Reply to MobileCMO@gmail.com
MEDIA SALES PROFESSIONAL
Atlanta, GA
I have extensive experience in sales and management of online media, print advertising, custom publishing and event sponsorships to top level companies, traditional and interactive ad agencies. I have excelled in establishing relationships with media directors, buyer's, planners and C-Level executives on a local, regional and national level. All this experience and a Book of Business. Full time employment or contract work. Please contact gforcemediasales@gmail.com
EXPERIENCED MEDIA AD SALES MANAGEMENT
New York / Satellite, NY
My professional expertise includes managing ad sales staffs and selling television, radio, online, mobile and social media campaigns. I have developed an enormous roster of national, regional and local contacts at both traditional & digital ad agencies and most importantly, clients directly. I am looking for a fulltime position with a media company that can offer a true opportunity for growth. Do you need someone who can train, hire and manage your sales team(s), office or region? Someone who can also sell cross-platform and branded entertainment campaigns? I will effectively increase your ad revenue while professionally representing your company nationally and creatively. Please contact: imanagesales@gmail.com
*SF BASED - ONLINE - VIDEO - MOBILE AD SALES PRO
SAN FRANCISCO, CA
Are you a early stage Online Publisher/Ad Network in need an Ad Sales Pro with a thorough understanding of the value of brand and performance based online advertising and marketing? I have 10+ yrs Online Media / Advertising Sales / Ad Operations experience. CPM/CPC/CPA/CPL, Mobile Apps Direct Response / Affiliate Marketing / Video / Mobile. Specializing in major sponsorships deals to west coast advertising agencies and key direct accounts. 100's of industry contacts in many verticals and categories. What I can do: I can create results driven Media Kits & Rate Cards. I can secure ad agency meetings & RFP's for quantified publishers. Close new deals and renew current ones. Flexible, open to work remotely and/or on-site. Prefer to work with small to mid-sized publishers/ad networks. Thanks for your consideration. Please reply via email with your company name, location and contact info. *Serious inquires only please. - Tony Anderson - tonyjanderson@gmail.com
Employment Opportunities
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS
SENIOR PLANNER/SUPERVISOR 
New York, NY
Currently seeking candidate with 3+ years planning experience for Senior Media Planner/Supervisor position. Primariy focus mainly on kids account with high level of client contact. For more information please contact: Tricia Cekoric @ RJ Palmer (tcekoric@rjpalmer.com)
FREELANCE AD TRAFFICKER
Any, Any State
Freelance ad trafficker needed, Mediaplex exp required. gene@geneslyman.com
MEDIA PLANNER
New York, NY
Media Planner/NYC:with 1.5 yrs+exp in all media types (TV,Digital,print,radio,OOH)profic,MS xcell,PP,Midsize agency,Entertainment account , BA/BS req'd Resume to: jwatson@execsearchinc.net
SR. MEDIA BUYER / DIRECTOR
MIAMI, FL
Full Svc DR Hisp & Gen Mkt Adv Agency looking for seasoned DR Sr. Med Buy/Dr. Pls email w/ CV & Salary Req toinfo@eaggroup.com

Posted via email from SGB Media Group

Posted by at No comments:
Labels:

Sunday, June 5, 2011

MediaPost Classifieds for Sunday, June 5, 2011.

MediaPost Classifieds for Sunday, June 5, 2011.
Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.
Situations Wanted
EXPERIENCED MOBILE CMO - READY TO CREATE SOME BUZZ
Silicon Valley, CA
If you are a 'mobile' company from San Jose to San Fran looking to accelerate your marketing and revenue, I can help immediately. If your focus is mobile apps, mobile payments, mobile ads or even mobile social, I got the experience and DNA to jump in and immediately make a big difference. I'll create the blogs, get you published in industry newsletters, onto speaking panels, and develop stunning sales presentations for the team. I can also help tune the vision and strategy, plus find more A-players to join the team. I'll also join the sale folks around the country roping in the big deals. And most importantly, we'll have a great time building the business. Reply to MobileCMO@gmail.com
MEDIA SALES PROFESSIONAL
Atlanta, GA
I have extensive experience in sales and management of online media, print advertising, custom publishing and event sponsorships to top level companies, traditional and interactive ad agencies. I have excelled in establishing relationships with media directors, buyer's, planners and C-Level executives on a local, regional and national level. All this experience and a Book of Business. Full time employment or contract work. Please contact gforcemediasales@gmail.com
EXPERIENCED MEDIA AD SALES MANAGEMENT
New York / Satellite, NY
My professional expertise includes managing ad sales staffs and selling television, radio, online, mobile and social media campaigns. I have developed an enormous roster of national, regional and local contacts at both traditional & digital ad agencies and most importantly, clients directly. I am looking for a fulltime position with a media company that can offer a true opportunity for growth. Do you need someone who can train, hire and manage your sales team(s), office or region? Someone who can also sell cross-platform and branded entertainment campaigns? I will effectively increase your ad revenue while professionally representing your company nationally and creatively. Please contact: imanagesales@gmail.com
*SF BASED - ONLINE - VIDEO - MOBILE AD SALES PRO
SAN FRANCISCO, CA
Are you a early stage Online Publisher/Ad Network in need an Ad Sales Pro with a thorough understanding of the value of brand and performance based online advertising and marketing? I have 10+ yrs Online Media / Advertising Sales / Ad Operations experience. CPM/CPC/CPA/CPL, Mobile Apps Direct Response / Affiliate Marketing / Video / Mobile. Specializing in major sponsorships deals to west coast advertising agencies and key direct accounts. 100's of industry contacts in many verticals and categories. What I can do: I can create results driven Media Kits & Rate Cards. I can secure ad agency meetings & RFP's for quantified publishers. Close new deals and renew current ones. Flexible, open to work remotely and/or on-site. Prefer to work with small to mid-sized publishers/ad networks. Thanks for your consideration. Please reply via email with your company name, location and contact info. *Serious inquires only please. - Tony Anderson - tonyjanderson@gmail.com
Services Offered
WESTERN REGIONAL ONLINE AD SALES REPRESENTATIVE
SF area-work from home, CA
Seeking top notch rep to cover N. Cal through Pac. NW and CO for Manta.com. Top site for small/med. business owner market. Site in high growth/recognition mode. Resumes to kbrennan@manta.com.
Employment Opportunities
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS
FREELANCE AD TRAFFICKER 
Any, Any State
Freelance ad trafficker needed, Mediaplex exp required. gene@geneslyman.com
MEDIA PLANNER
New York, NY
Media Planner/NYC:with 1.5 yrs+exp in all media types (TV,Digital,print,radio,OOH)profic,MS xcell,PP,Midsize agency,Entertainment account , BA/BS req'd Resume to: jwatson@execsearchinc.net
SR. MEDIA BUYER / DIRECTOR
MIAMI, FL
Full Svc DR Hisp & Gen Mkt Adv Agency looking for seasoned DR Sr. Med Buy/Dr. Pls email w/ CV & Salary Req toinfo@eaggroup.com
SENIOR MEDIA BUYER
Virginia Beach and Washington DC, VA
Growing regional ad agency, Davis & Company, needs Senior Media Buyer. Must have 5+ years negotiating Spot TV and be tops at estimating and posting. Automotive, QSR and online media experience a definite plus. Agency has broad range of accounts from VB to DC to CA. Offices in Washington, DC and Virginia Beach, VA. Great atmosphere. Resumes to jobs@davisco-ads.com.
DIGITAL MEDIA PLANNER/BUYER
LAS VEGAS, NV
R&R Partners, named one of the top 30 agencies in which to work by AdAge in 2010, is seeking a Digital Media Planner/Buyer who knows banner advertising, search engine marketing & acquisition strategies & tactics. Candidates should have solid understanding of email & affiliate marketing; able to write formal interactive media plans, prepare/present media schedules and know ad serving tools such as Atlas, Doubleclick,Omniture & other analytical tools. Candidates may submit resumes tohr@rrpartners.com.
MEDIA STRATEGIST
New York, NY
Searching for a Media Strategist who will support our clients' interactive media needs. Candidates for this position should pursue cutting edge media opportunities, be able to craft interactive media strategies, and plan, buy, place, measure and optimize media. 2-4 + years experience in a media, interactive or advertising agency Please submit resume here:http://noisenewyork.com/#!/careers/media-strategist
MEDIA SPECIALIST
Greenville, SC
Immediate FT Media Specialist to work primarily with DJ Endorsement radio program. Details; multiple projects; tight deadlines; research; organization; audit; quality control; reports; work well with others. Send resume and cover letter to Jeannie Hinson - jhinson@infinitymkt.com
MEDIA BUYER
Greenville, SC
Seeking immediate full-time media buyer w/3 yrs of traditional and digital experience. SmartPlus, MS Office Suite, and Advantage a plus. Resume & cover letter with compensation expectations to: Jeannie Hinson - jhinson@infinitymkt.com
DIGITAL MEDIA PLANNER/BUYER
Austin, TX
Our 16-yr old indie agency is seeking an experienced (3 to 5+ yrs) and motivated digital media planner/buyer. This person will take the lead on strategic interactive media solutions for our clients. More info: http://www.dn3austin.com/careers. To apply, please send resume & cover letter to: knock@dn3austin.com
SENIOR MEDIA PLANNER/BUYER W/ DIGITAL EXPERIENCE
El Segundo, CA
El Segundo Media Agency seeking a media buyer planner with 3 years of media experience, including digital. Please send resume to davis@newandimprovedmedia.com
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS
DIRECTOR OF INTERACTIVE COMMUNICATION
Savannah, GA
SCAD seeks a director of interactive communication. For more information visit https://scadjobs.com/applicants/Central?quickFind=52896
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
SEARCH ENGINE MARKETING AND ANALYTICS MANAGER
Glastonbury, CT
Cronin & Company in CT is looking for a Search Engine Marketing and Analytics Manager to handle all aspects of Paid Search campaigns and website performance analysis. See www.cronin-co.com for details.
ADVERTISING/MARKETING TECHNOLOGY PROVIDER 
ADVERTISING/PROMOTION/CREATIVE JOBS
MEDIA PLANNER AND MEDIA SUPERVISOR 
Charlestown, MA
To learn more about our Media Planner and Media Supervisor job opportunities, please vist our link at:http://www.onetooneglobal.com/onetoone/careers/
DIGITAL MEDIA MANAGER
Waltham, MA
Wanted: Digital Media Manager to own the Digital Strategy and budget for one of the fastest growing SaaS companies in the country. Great opportunity, great people, great company! For more info/to apply: http://conta.cc/l9aSI8 or emailmlazar@constantcontact.com.
ADVERTISING/MARKETING TECHNOLOGY PROVIDER 
SALES, MARKETING JOBS
CLIENT SERVICES REPRESENTATIVE
New York, NY
CLIENT SERVICES REPRESENTATIVE NEW YORK CITY Responsible for account management, renewals, software training, and support for new and existing users. Required: Advertising media planning or buying background, presentation skills, working knowledge of media planning analysis software systems. Travel is a must; 2-3 years or equivalent. Location: New York City APPLY TO: CAREERS@TELMAR.COM
DIRECTOR OF MARKETING
Cambridge, NYC or Los Angeles, MA
Jumptap operates the largest independent premium mobile advertising network in North America. Reporting to the CMO, the Director of Marketing will create and drive strategic public relations and analyst relations programs, as well as manage events and conferences. Experience in PR/Events/Social Media with a Digital Media/Advertising firm is required. Send resumes tocareers@jumptap.com.
MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
ADVERTISING/PROMOTION/CREATIVE PLANNING & MANAGEMENT JOBS
AD OPS MANAGER
Chicago, IL
The Ad Ops Manager creates plans for social & display campaigns. They also play an active role in formulating & implementing product strategies through the product development lifecycle. This person runs test client campaigns, analyzes performance and helps develop best practices for optimization. To read more and apply, please visit: http://tinyurl.com/6c3pwln
MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
DIGITAL MEDIA POSITIONS WITH FAST-GROWING ECOMMERCE COMPANY!
Schaumburg, IL
Tired of the agency grind? Join a high-growth and innovative eCommerce provider that helps high-end hotels acquire customers through digital channels. TRAVELCLICK, a high growth private equity funded company, provides digital media and eCommerce solutions to thousands of hotels globally. Operating in 40 markets around the world, we are looking for Chicago's top talent to take our proprietary data and robust capabilities and use it as a catalyst to grow the site traffic of our exclusive customers! 
To view a list of open jobs please visit: www.travelclick.com/careers 

Email: fhullings@travelclick.com 

MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
SALES, SALES MANAGEMENT JOBS
ONLINE AD SALESPERSON
Telecommuting OK, NY
FashionFantasyGame.com is looking for a great sales rep. FFG is a fast growing website looking for a commission only sales rep to pursue advertisers interested in integrated marketing campaigns. High commission, great property, flexible hours and location. Please submit resume to: jobs@fashionfantasygame.com
MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.) 
COMPUTER/INTERNET/TECHNOLOGY DEPARTMENTS JOBS
DIRECTOR, TECHNICAL OPERATIONS
New York, NY
Oversee the design and development of effective websites and systems. Responsible for end-user experience and interface design. Stay up-to-date with emerging internet technologies and implement those technologies as appropriate. Based on input from internal and external users, come up with creative and practical solutions to unmet needs, automate and optimize workflow. This includes design, implementation and analytics. Manage the optimization of company's online products. Responsible for creation of templates for website, email newsletters and promotions. Manage ad-serving and events operations. Reach out to growing markets to develop international products. Must have Masters degree in Graphic Communications Management and Technology. Knowledge of the following required: eCommerce, CMS, CRM or other SaaS applications; system architecture, web usability, accessibility, cross browser and media platform issues, SEO; development, distribution and marketing on emerging media; Ad-Op platforms such as Adtech HeliosIQ or its equivalent. Must be proficient with HTML, CSS, JavaScript, graphic creation tools such as Adobe CS, Python and Django framework. F/T. Requires proof of legal authority to work in the United States. Send resume to Jeff Loechner, President, MediaPost Communications (Fadner Media Enterprises), 15 E 32nd Street, 7th Floor, New York, NY 10016.
MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.) 
SALES OR MARKETING, INCLUDING SALES/MARKETING MANAGEMENT JOBS
SALES EXECUTIVE / PROJECT MANAGER 
Los Angeles, CA
Sales+Manage Projects+Ownership! Mediaplanet produces innovative theme media products in 24 locations globally. 1-2 yrs exp, BA/BS Req'd. Resume to allan.chiu@mediaplanet.com
SPONSORSHIP REPRESENTATIVE, CORPORATE SPONSORSHIP
Chicago, IL
Secure corporate support for NPM's broadcast and digital media assets (NPR and PBS) through direct contact with appropriate management in corporations and advertising agencies. 5+ years exp in national sponsorship/advertising sales with 2 years exp in digital media sales. Proven record of achieving/exceeding sales goals. Visit www.npr.org/about/careers for full description and to apply online.
GATHER.COM DIGITAL SALES EXECUTIVE
NYC, NY
Seeking an energetic, self starter, proactive in driving revenue & increasing client base. Must be results driven & committed to creating new biz opps. This media sales professional will be dedicated to selling Gather media solutions through agencies & direct to clients. salesjob@skyword.com
DIGITAL ACCOUNT EXECUTIVE, UNIVERSAL AUDIENCE PLATFORM
New York, NY
NBCUniversal is looking for a Digital Account Executive, Universal Audience Platform in the Digital Ad Sales group. Please visitwww.nbcunicareers.com for more information and go to Req#1623BR.
ACCOUNT EXECUTIVE
Los Angeles, CA
Adplayerz, Inc. is a multi-platform digital advertising sales company, specializing in selling advertising in new media properties across Mobile/Tablet publishing, digital online radio, social networks & gaming, and traditional publishing. We're looking for experienced sales professionals to drive advertising sales for our properties and work with clients to create innovative and , impactful advertising campaigns. We have ad sales positions for Salary & Commission, and Commission only. email resumes only to careers@adplayerz.com
VP OF SALES
Charlestown, MA
Highly talented sales executive wanted! VP of Sales position for a leader in the online travel space, contact now to learn moreeraymond@smartertravelmedia.com
ACCOUNT MANAGER/ DIGITAL SALES ASSOCIATE
Seattle/ Los Angeles, Any State
Cheezburger, the leading independent online humor publisher (FAILBlog.org and ICanHasCheezburger.com), is looking for a Digital Sales Associate to support our west coast sales team with proposal development and account/campaign management. Apply: http://chzb.gr/iP0f91

Posted via email from SGB Media Group

Posted by at No comments:
Labels: ,

Thursday, May 26, 2011

MediaPost's News

by Joe Mandese
Social media, especially big social networking platforms such as Facebook and Twitter, are transforming the way online users interact on everything from politics to brand marketing, but a new study from a highly regarded research and consulting firm suggests that one of the big draws isn't user-generated content so much as it is the kind of professionally produced and curated content that have historically attracted consumers to use media. What's new, says the report from IDC, is that people are using social media outlets to access, distribute, share and influence the entertainment consumption of others. And that, say IDC analysts, is fostering a new "addressable" advertising category that is worthy billions of dollars, and is growing fast. ...Read the whole story >>
by Mark Walsh
AdMob today unveiled a new set of tablet ad formats and enhanced developer tools in connection with the one-year anniversary of its formal acquisition by Google. The mobile ad network also said it now gets more than 2.7 billion ad requests, up from about 800 million a year ago and 2 billion at the start of 2011. ...Read the whole story >>
by Laurie Sullivan
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 million in a mix of cash-and-stock deal. But what does the deal offer marketers and advertisers? Some believe the acquisition will help brands track impact better and increase ad interest. ...Read the whole story >>
by Les Luchter
As a consumer's affluence increases, so do factors such as early adoption of new digital devices, consumption of digital content and usage of mobile devices. Digital marketers may want to keep an eye on a new group: the "emerging affluent." ...Read the whole story >>
by Gavin O'Malley
Publicis Modem San Francisco just named Alex Lyman as its new vice president and creative director on the global LG Mobile account. One of the agency's goals is to ensure that the digital voice is consistent. ...Read the whole story >>
by Mark Walsh
AT&T has selected Dallas, Houston, San Antonio, Atlanta and Chicago as the first five cities for the rollout of its high-speed 4G LTE service this summer. AT&T plans to extend its 4G LTE network to another 10 cities by year's-end, reaching 70 million consumers in total. ...Read the whole story >>
by Wendy Davis
A group of business owners have filed another lawsuit against Yelp, alleging that the site offered to bury bad reviews in exchange for ad buys. An amended petition specifically alleges that Yelp has paid people to write reviews. ...Read the whole story >>
by Laurie Sullivan
Google has been testing a feature in Gmail that allows senders to undo an email. The "Undo Send" feature, which users can find through Gmail Labs and activate in Gmail, un-sends emails within the first few seconds after they have been sent. ...Read the whole story >>

Posted via email from SGB Media Group

Posted by at No comments:
Labels: ,

Sunday, May 8, 2011

MediaPost Classifieds for Sunday, May 8, 2011.


Mediapost-logo
Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.
Situations Wanted
SOCIAL MEDIA DIRECTOR, BRAND EVANGELIST, SPOKEPERSON
Scottsdale - Will Relocate, AZ
Social media marketing pro specializing in social media marketing campaigns, eCommerce solutions, brand development initiatives, public relations, community management and digital content production and publication. Products: * Social Network Profiles & Fan Pages * Blogs * Niche Social Networks * Static Websites * Portal Sites * eCommerce solutions * Online Community Forums * eMail/Newsletter Campaigns * Event Planning & Production * Website Analytics & SEO * Affiliate Marketing * Strategic Alliance Management * Business Development Specialized Experience: * Networking - Power Networker represented on over 200 Social Networks, Bookmarking and Syndicated Blogs. * eCommerce - Ten years internet sales experience, eBay Powerseller, Amazon, CafePress, MSN. CC Bill & PayPal business partner, affiliate marketing and proprietary shopping cart administration. * Social Network Development - Early developer of social networks, discussion forums, Usenet groups and BBS chat rooms. * Blogging - 10+ Years experienced blogger with over 20 blogs on mixed major platforms in syndication. * Packet Aggregation - Early adopter of this journalistic style which is the process of joining multiple packets together into a single transmission unit, in order to reduce the overhead associated with each transmission. * Strategic Alliance Building - Experienced in propagating formal relationships between two or more parties to pursue a set of agreed upon goals or to meet a critical business need. * Event Planning & Production - Experienced event planner and producer of specialty events such as trade shows, seminars, concerts, educational events, awards shows, and political fund raisers. * Media Relations - Experienced media relations work with broadcast, print and digital media broadcasters and publishers. Press release writing, editing and distribution along multiple channels. Contact: Stephen G. Barr 480-389-8810 sgbmedia@gmail.com
Services Offered
WESTERN REGIONAL ONLINE AD SALES REPRESENTATIVE 
SF area-work from home, CA
Seeking top notch rep to cover N. Cal through Pac. NW and CO for Manta.com. Top site for small/med. business owner market. Site in high growth/recognition mode. Resumes to kbrennan@manta.com.
Employment Opportunities
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
MEDIA BUYING/PLANNING/SUPERVISOR/EXECUTIVE JOBS
MEDIA PLANNER 
Rochester, NY
Jay Advertising, a subsidiary of McCann World Group, is a full-service advertising agency specializing in consumer and retail advertising for nationally recognized clients. Jay is currently seeking candidates for a variety of opportunities in our Media Department. Individuals will be responsible for developing and creating media plans complementing the strategic direction of our clients. The following qualifications are required: - Strong negotiating and buying skills - Solid strategic planning skills - Excellent presentation skills - Attention to detail - Ability to work in a fast-paced environment - Minimum 3 years experience in a media department. Jay Advertising is an equal opportunity employer that offers competitive compensation and excellent benefits. If your qualifications match the above criteria, please forward your resume and salary requirements ASAP tohumanresources@jayadvertising.com
MEDIA PLANNER - DIGITAL
Los Angeles, CA
Energetic, top notch Media Planner needed to manage all aspects of online media planning. You will work on high-profile entertainment accounts within a dynamic agency. Learn more and apply at http://ignitedusa.com/jobs/MediaPlannerDigital--133.html
MEDIA PLANNER/BUYER
Studio City, CA
Freelance media planner/buyer for search, display, SEO, social media, direct marketing media opportunities.drew@seedcornadv.com
SALES MANAGER
New York, NY
Fluent, Inc. is looking for a dynamic, strategic, savvy Mobile Advertising Sales Professional to join our Mobile Media Sales team. Email wcw@fluentco.com.
MEDIA SUPERVISOR
New Orleans, LA
Full-service agency seeks Media Supervisor with min 5 yrs experience in media, min 1 yr supervisory experience. Email resumes to media@z-comm.com.
MEDIA SUPERVISOR
Des Moines, IA
We have an exciting opportunity for a Media Supervisor at The Integer Group in Des Moines, IA. To learn more about this position and Integer's amazing culture, please visit http://www.integer.com
SR. MEDIA PLANNER
Chicago, IL
Local/regional planning/buying experience in traditional and digital media. Knowledge of all media research, solid communication skills and ability to develop strategic plans including target audience demographic and psychographic, managing workflow and media relations. Bachelor's degree with 4-6 years of experience. No calls please. Send resume tohr@rpmadv.com
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS
DIRECTOR OF INTERACTIVE COMMUNICATION 
Savannah, GA
SCAD seeks a director of interactive communication. For more information visit https://scadjobs.com/applicants/Central?quickFind=52896
ADVERTISING AGENCY/BUYING SERVICES, P.R./GRAPHIC/WEB DESIGN AGENCIES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
SOCIAL MEDIA ANALYST
New York, NY
Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: iw@enternewmedia.com
ADVERTISING/MARKETING TECHNOLOGY PROVIDER 
P.R./CORPORATE COMMUNICATIONS/ADMINISTRATIVE/FINANCIAL JOBS
HUMAN RESOURCES 
New York, NY
SOFTWARE ACCOUNT EXECUTIVE NEW YORK CITY Responsible for account management, renewals, software training, and support for new and existing users. Required: Advertising media planning or buying background, presentation skills, working knowledge of media planning analysis software systems. Travel is a must; 4 year degree. Location: New York City APPLY TO:CAREERS@TELMAR.COM
ADVERTISING/MARKETING TECHNOLOGY PROVIDER 
SALES, MARKETING JOBS
DIRECTOR OF MARKETING 
Cambridge, NYC or Los Angeles, MA
Jumptap operates the largest independent premium mobile advertising network in North America. Reporting to the CMO, the Director of Marketing will create and drive strategic public relations and analyst relations programs, as well as manage events and conferences. Experience in PR/Events/Social Media with a Digital Media/Advertising firm is required. Send resumes tocareers@jumptap.com.
ACCOUNT EXECUTIVE
New York, NY
Associated Content from Yahoo! seeks an Account Executive to expand our growing Advertising Sales business. For more info, ref: REQ 36620 at http://careers.yahoo.com. Yahoo! Inc. is an equal opportunity employer.
DIGITAL AD SALES RESEARCH MANAGER/LEAD
Miami, FL
Yahoo!, the premier digital media company, has an immediate need for a Lead Strategic Research & Insights Manager for our Miami/Latin America office. For more info, ref: REQ 36511 at http://careers.yahoo.com. Yahoo! Inc. is an equal opportunity employer.
MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
MEDIA BUYING/PLANNING JOBS
1
New York, CA
ascsa
MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
PRODUCT/BRAND/CATEGORY MANAGEMENT JOBS
ONLINE DISPLAY ARBITRAGE MANAGER
Open - US, Any State
WANTED - Looking for an Online Display Arbitrage Manager to work for a leading online lead generation company, who is seeking a Manager with experience in bldging & leading a team for online display arbitrage. Company has substantial tier 1 manufacturer & retailer customers that we currently provide their lead generation programs with strong ROI on CPM, CPC and CPA models. Seeking leader of Performance Marketing unit to leverage data w/deep knowledge of media to optimize and monetize display results including retargeting. This is a Senior position for an entrepreneurial minded professional to lead a strong business unit w/significant professional growth and value creation opportunities. ecommercerecruiting@yahoo.com
MARKETER/E-MARKETER: BRANDS/PRODUCTS/SERVICES
RESEARCH: MEDIA, MARKET, ADVERTISING, ONLINE JOBS
DIGITAL MEDIA ADVERSITING ANALYST
Austin, TX
Please view full job description and apply online here: http://hire.jobvite.com/j/?cj=oA0zVfwO&s=MediaPost
MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.) 
GENERAL/CORPORATE MANAGEMENT JOBS
ONLINE ADVERTISING SALES EXECUTIVE 
Irvine, CA
Future Ads, an Irvine based Online Marketing Firm, seeks high energy Account Execs to identify, acquire and manage new client relationships for our online advertising platform, Trafficvance.com. Must enjoy inside sales, have excellent communication and presentation skills. 3+ years of Account Management/Online Sales experience. Needs to be able to sell CPM's CPC's, CPA's, etc. and can prospect, close, and manage accounts. Competitive base salary + commissions Health and dental insurance Paid vacation and sick days hr@futureads.com
MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.) 
MEDIA BUYING/PLANNING JOBS
DIRECTOR MOBILE STRATEGY - ASSOCIATE DIRECTOR/DIGITAL - MEDIA PLANNER/DIGITAL
Los Angeles, CA
Horizon Media is HIRING a DIRECTOR OF MOBILE STRATEGY, an ASSOCIATE DIRECTOR/DIGITAL and MEDIA PLANNER/DIGITAL in our LA office. For more info, or to apply, got to horizonmedia.com.
MEDIA PLANNER & BUYER
West Palm Beach, FL
Come join our fun agency atmosphere at Mediahood. 3+ years of traditional and digital media planning experience a must. Responsible for account management and all planning/buying duties. Full time with health benefits. Please contactstacy@mediahoodagency.com.
MEDIA SPECIALIST
San Francisco, CA
SeeSaw Networks, www.seesawnetworks.com, in San Francisco CA, seeks a Media Specialist to craft solutions for our client and agency customers. The Media Specialist will use the SeeSaw Optimization Platform to plan and optimize campaigns and customize proposals. Excellent communication skills and proficiency with Microsoft Office applications are necessary. Submit resumes to: jobs@seesawnetworks.com.
MEDIA BUYING GURU
Chicago, IL
Seeking savvy expert to run, manage and grow our media efforts for online EDUCATION lead gen efforts? Visitactionls.com/careers/media-buyer to learn more. Submit apps to alsinternships@yahoo.com
DIGITAL MEDIA BUYING/PLANNING AND ANALYTICS
Incline Village, NV
Live and work in Lake Tahoe! Position: develop, implement and optimize digital media campaigns. Create custom reports and build dashboards in Excel from web analytic software. Experience: 1+ years digital buying and/or planning including paid search, working knowledge of ad serving, analytics and Excel software programs. Contact aera@exlmedia.com
DIGITAL MEDIA PLANNER
Los Angeles, CA
Horizon Media's LA office has an immediate need to hire a Digital Media Planner. This role requires 3-5 years of hands-on digital planning experience. For more information, or to apply, visit www.horizonmedia.com.
DIGITAL MEDIA PLANNER SUPERVISOR
Los Angeles, CA
Horizon Media's LA office has an immediate need to hire a Digital Media Planning Supervisor. This role requires 3-5 years of hands-on digital planning experience. For more information, or to apply, visit www.horizonmedia.com.
MEDIA COMPANY (TV, NEWSPAPERS, ONLINE PUBLISHER, AD NETWORK ETC.) 
SALES OR MARKETING, INCLUDING SALES/MARKETING MANAGEMENT JOBS
EXPERIENCED SALES MANAGER 
Los Angeles, CA
Adplayerz, Inc. is a multi-platform digital advertising sales company, specializing in selling advertising in new media properties across Mobile/Tablet publishing, digital online radio, social networks & gaming, and traditional publishing. We're looking for experienced sales professionals to drive advertising sales for our properties and work with clients to create innovative and , impactful advertising campaigns. We have ad sales positions for Salary & Commission, and Commission only. email resumes only to careers@adplayerz.com
VP OF SALES 
Charlestown, MA
Highly talented sales executive wanted! VP of Sales position for a leader in the online travel space, contact now to learn moreeraymond@smartertravelmedia.com
ACCOUNT MANAGER/ DIGITAL SALES ASSOCIATE 
Seattle/ Los Angeles, Any State
Cheezburger, the leading independent online humor publisher (FAILBlog.org and ICanHasCheezburger.com), is looking for a Digital Sales Associate to support our west coast sales team with proposal development and account/campaign management. Apply: http://chzb.gr/iP0f91
SALESPERSON
San Francisco, CA
Responsible for non-endemic ad sales for Northwest territory. SF based. Send resume to jeannie@seekingalpha.com.
MANAGER, SALES - SPONSORSHIP AND OOH MEDIA
NYC, NY
Six Flags is seeking a highly-connected media sales candidate who thrives on energy, ambition, and success to sell Six Flags In-Park media assets including Out-of-Home signage, Six Flags Television and full digital network, Event Sponsorship and other assets. In this role, your primary responsibility is selling our media inventory to advertising agencies and national advertising clients, based in the New York City and East Coast territory.
SALES PLANNER
New York, NY
Support AE's by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE. resumes@foxnews.com http://careers.foxnews.com

Posted via email from SGB Media Group

Posted by at No comments:
Labels: ,
Subscribe to: Posts (Atom)