Infographic of Google algorithm changes in 2011

Source: infographicsshowcase.com via Stephanie on Pinterest

SEO for beginners

You surely know that doing a website not only means design it and program it, but also it is necessary to adapt the content for optimizing the visibility on the search engines. The process for doing this is known as “Search engine optimization” (SEO), and involves certain knowledge about how the most important search pages work. If you are just beginning on this field, we recommend you to check the following infographics that certainly can help you understand SEO and would guide you through the development.

1.- How does Google works
2.- Order of operations to make a Site SEO friendly
3.- SEO FAQs Guide
4.- SEO Tactis
5.- SEO Check List


These graphics are very simple, and will help you getting started on this truly important task. Take a look at them.

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How To Determine If Your Website Is Indexed By Search Engines

SEO Tips

When it comes to getting your press release seen online, the rules for writing may be different from what you've practiced in the past.

1. Choose and use your keywords. Think like your reader: What words are most likely to be searched for by people looking for what you want them to find in your release? Choose/use those words multiple times.

2. Use bold, italics, headlines and subheads to make key phrases and keywords more visible. Emphasized text may help your release stand out and can positively impact search engine results.

3. Keep your headlines short. Google recommends headlines between 2 and 22 words for optimum visibility and search results. And Google results display only the first 63 characters of each headline.

4. Keep it readable. While your goal is to appear high in search engine results, don't miss the mark by writing copy that's overly repetitive, spammy or unreadable. You want search engines to find you and for readers to click through to your text. Strike a balance.

5. Be careful with puns, innuendo and double meanings. Search engines, spiders and robots have no sense of humor. Keep this in mind when trying to attract their attention.

6. Write timely content that provides useful information to readers. Provide tips, advice, or analysis in your press release that is relevant to your industry or your customers' interests. Search engines are more likely to include releases that are honestly useful in their results.

7. Utilize hyperlinks and anchor text, but don't overdo it. Too many links can flag your release as spam and get you kicked out. One link max per 100 words is recommended. Choose relevant links that direct traffic to the specific pages you are promoting rather than generic company links.

8. Be consistent. Some words have multiple spellings— such as "t-shirt" and "tee-shirt," or "email" and "e-mail." Stick with one spelling to avoid appearing illiterate, preferably choosing the more frequently searched spelling.

9. Keep it fresh. As releases age, they tend to drift lower in the search engine results pages. A campaign of several releases is more likely to drive results than a single press release.

10. Publish on your own website. Be sure to publish releases sent on the wire or EON: Enhanced Online News to your own website also. Since links are like votes, link to them. And work with your web team to make sure your site is optimized.

11. Use Business Wire for the Big Bang; EON: Enhanced Online News for the Long Tail. We've witnessed the best outcomes when press releases are sent on Business Wire and EON: Enhanced Online News. Business Wire provides the big burst of attention; EON: Enhanced Online News gives Long Tail benefits and allows your online press release to live forever.

source: Business Wire

Link Building Strategies: Checklist | Search Engine Journal

Link Building

Link Building Strategies: Checklist

Email Garrett Pierson Follow me on Twitter

Garrett Pierson

02/8/10

3 Comments

What are your Link Building Strategies? Do you have any? If you do have any, are you following them? Do you have a link building checklist to follow?

These are some questions that you must ask yourself if you want to build quality and quantity links to a website or webpage. With Google using around 200 data points to size up your website, we all know that links are one of the most important aspects of search engine optimization. The problem lies in the actual taking action to gather links.

If you are not willing to spend some labor intensive time link building, then I suggest you outsource this part of your search engine optimization to a reputable SEO firm that specializes in getting links. It just might be worth the investment. If you do decide to go down this road by yourself, then make sure you dot your I’s and cross your T’s. I suggest you find a consultant or firm that has experience. Be specific about the results you expect.

If you are willing to spend time and effort getting quality links, then here is a suggested link building checklist:

1. What is the purpose? Decide what your link building is for (choose one) –

1. More traffic
2. Better rankings
3. Get a web page indexed
4. Make you feel good
5. Other?

2. Map out your strategy. (Part 1) Who and When? –

1. Who is going to do the work?
2. When is the work going to start?
3. Is the work ongoing? or
4. Is there a date that the work should be finished?
5. Who reports to whom? Is there a reporting process?

3. Map out your strategy. (Part 2) What and How? –

1. What web pages are the links directed to (in importance)?
2. What keywords (anchor text) will be used in each webpage?
3. What types of content/websites will be targeted to get links?
4. How will the content/websites to get links be found?
5. How to approach the content/websites to gather links?

 

4. Map out your strategy. (Part 3) Where will the links be gathered? (ideas) –

1. Your own sites
2. Internal Link building strategies
3. Friends
4. Competing websites
5. News sites
6. Forums
7. Relevant blogs
8. Related specialty sites
9. How-to sites
10. Social sites
11. Social groups
12. Social lists
13. Social profiles
14. Directories
15. Widgets
16. Guest posting
17. Reviews
18. Local and business links
19. Article syndication
20. Press Releases

5.  Follow the ACT system. Using the list above it is now time to ACT. Start networking, exploring, and researching and take action today.

1. Ask – be bold and simply ask for links!
2. Content – create valuable relative content. “Modern SEO is all about crafting content so compelling that other people want to make note of it by linking back to you, thereby increasing your trust and authority and attracting links to the pages you want to rank well for certain keywords.” – SEO Copywriting 2.0 by Brian Clark
3. Timing – plan and build a process that works for you.

Conclusion

Whatever your link building strategies, you need to have a plan and a checklist. If you don’t you will either never begin or you just might get off course. Link building is about determination not necessarily knowledge or creativity (although they help). Focus on the strategies but spend most of your time implementing the plan you have set forth.

Garrett Pierson is Founder and President of New Generation Consulting, a consulting firm specializing in search engine optimization, social media, website conversion, and success. He is the creator of Building Social Equity 2.0 a “SEO Meets Social Media” training course. Garrett can be followed on Twitter @garrettpierson

 

 

Like This Post? You'll LOVE These Related Tutorials from SEJ :

• Link Building Strategies: Time to ACT Everything in life that is worth anything takes a ...
• Organizing Your Link Lists for Effective Link Building Sending a (good) link request via email is one of ...
• Building A Well Rounded Backlink Portfolio Everyone in the SEO industry knows and understands that most ...

3 Comments

• Xstroy says:

  02/08/2010 at 8:29 am

  Early did not pay any attention to it, but it is obvious that clear thinking over all these items will no longer be the majority of issues in moving the site.

  Reply

Sean Odell says:

02/08/2010 at 9:01 am

This was a great article and right on target for developing strong SEO strategies. SEO is an art, just like playing a musical instrument. Different musicians can play the same song yet one just creates a result that is more fulfilling than the other. Remember that you must practice and be patient.

If you are new to SEO do not be discouraged by the length of the check lists mentioned above. Once you develop a technique that works for you (and there will be some trial and error) it becomes very addicting and absolutely one of the most rewarding things that a developer can achieve.

Thanks for the GREAT info!

Reply

Sylvia Buetow says:

02/08/2010 at 12:32 pm

Link Building is a strategy I strongly recommend in my blog. Now I need to build my own plan and check list. Thanks for the help.

Reply

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Click here to cancel reply.

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Search And Online Advertising: A Continual Evolution

by Ellen Siminoff

ONLINE ADVERTISING HAS EVOLVED SIGNIFICANTLY since Yahoo placed the first display ad on its home page as a test to see how users would react. Back then, no one was really sure online advertising could be a business model. But users responded, and Yahoo went public in 1996, the same year that the Internet Advertising Bureau was formed. In a short 10 years, the IAB reported that Internet ad revenues neared $17 billion in 2006.

When the first paid search ad appeared on GoTo, many thought it was dreadful and would confuse users. Again, users responded positively, and by 2006 search accounted for the largest portion - 41% of total Internet ad spending, according to the IAB.

Since the early days, we've seen countless innovations in online advertising formats, targeting methods, and payment models. We still have basic classified ads on newspaper sites and banner ads on home pages, but we also have flash ads in many sizes, branded microsites, video ads and widgets that encourage interaction with users. Advertising agencies have evolved their services to include creating and placing ads in many different formats, and linking online and offline advertising.

Today, we can not only target by the sites we think our customers frequent, we can follow them around the Web and target them based upon the other sites they actually visit. We can also target them based upon the words typed into a box, and from where those words are typed through search geo-targeting. We can also retarget searchers elsewhere on the Web. Facebook's recent announcements take targeting to a whole new level, based upon age, location, interests, and other online activity.

Overture's CPC model that once seemed revolutionary is now standard, and advertisers are trying out CPA (cost per acquisition). Quality scoring makes CPC less than straightforward for the advertiser, but increases relevance for users. CPM based on reach and frequency now seems outdated with the potential of conversion attribution. The technology behind Google and Yahoo is not only being developed to make their content more relevant for users, but to make the advertising as relevant as the content.

The two constants that have enabled the businesses and thousands of individuals employed in the online advertising industry to succeed through these years of rapid change are a willingness to experiment and smart data analysis. Many of the standards we now see were once thought to be harebrained, leaving naysayers scratching their heads and eventually going out of business. Much of the experimentation has come out of smart analysis of the massive amounts of data we have at our disposal. We now know not to always trust our intuition. If the data doesn't back it up, we try something else.

Google's quality scoring algorithms came directly out of finding another way to analyze all of the click, cost, impression, and bid data Google has at its disposal. Facebook's nascent targeting model is another evolution of the creative use of data. Analytics, and the creativity and technology behind it, is what makes our industry so exciting. To me, the online advertising industry can be summed up in two words: experiment and analyze. Experiment and analyze (and don't ever stop).