Showing posts with label affiliate marketing. Show all posts
Showing posts with label affiliate marketing. Show all posts
Wednesday, July 6, 2016
Affiliate Summit is a Must for Bloggers and Affiliates to Attend
Affiliate Summit East 2016 (#ASE16) is taking place July 31-August 2 at the New York Marriott Marquis in New York City. The conference and tradeshow offers attendees: three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, traffic sources; multiple tracks of relevant educational sessions delivered by industry experts; a variety of networking events; and online tools to help you connect with other attendees before, during and after the event. Expected Attendance: 5,500+
Wednesday, December 22, 2010
Be sure to scroll down all the way!
Be sure to scroll down to the bottom of the page. I have shortened the amount of blog posts that appear per page in order to bring to you RSS feeds from the top social media, branding, affiliate marketing and web design blogs. I hope you find this new feature helpful. These are the blogs I subscribe to and read daily and you should too!
Monday, October 11, 2010
Monday, April 5, 2010
OfficialWire: 7 Tips To Start A Business In Affiliate Marketing
1 - Write a comment on an affiliate product to express your feelings to people.
Include your affiliate link at the end of your comment. Post your message on free sites like:
Articlesenligne.com
Articlopedie.com
Ezinearticles.com
Goarticles.com
Contenulibre.com
Buzzibuzz.com
Categorynet.com
Publiciblog.com
etc ...2 - You need to create a blog and post your product description including your affiliate link. Then mail your blog on a site like pingomatic or feedsumitter so that it's easily recognized by search engines.
3 - Join popular marketing forums and make more contributions in popular topics.
Make sure to enter your forum profile and edit your "signature".
Make a signature that includes your affiliate link, or a link to your website.
This way, every time you make a post, the person who visits your site can see your signature and potentially click on your affiliate link.
4 - At a frequency of 2 or 3 weeks, post a press release on prweb.com in which you include the positive aspects of our product and your affiliate link. If you pay them $80, they will ensure that your press release is made by all major search engines, potentially sending you thousands of visitors.
5 - If you have a list of subscribers to a newsletter or list of members interested in receiving information about your job, send them emails pointing to your website. Feel free to use some text from your homepage in your email and enter your affiliate link at the end of the email.
6 - Pay per click (PPC): Using a PPC account from Google Adwords, Yahoo Overture or more, you can easily generate income with our affiliate program. You can direct members directly to the product you're promoting by using your affiliate links in your PPC ads, or you can create your own website where you review a product, followed by your affiliate link.
7 - Being an affiliate is not exceptionally difficult, but there are many tips and techniques that can improve your results.
I would recommend two packages made by experts to help people be successful selling products online, these are my membership empire and sacred email marketing secrets.
via officialwire.com
Tuesday, March 30, 2010
11 Ways to Earn Money With Affiliate Marketing Programs
Many times people view affiliate marketing as getting paid to sell other people's products. This certainly is the top way that people do make money as an affiliate marketer. However, you can also make money in other ways and in this article we will talk about 11 ways to make money with affiliate marketing programs you may not have thought about.
1. The most popular way is joining an affiliate program and getting paid by the merchants to sell their products. Joining affiliate networks such as ClickBank or Commission Junction is a quick way to find a lot of affiliate products to sell.
2. Specialize in selling big-ticket items through affiliate marketing. Once you learn how to do affiliate marketing you might as well try to make several hundred dollars or even thousands of dollars on one sale as opposed to a smaller amount.
3. Focus on creating content websites and sell advertising on them. The fastest way to do this is to monetize your site with Google AdSense ads. You may not earn a lot of money on an individual click, but when your website grows in size the number of clicks you get on a daily basis can increase.
4. Concentrate on cost per action programs. These are also known as pay per lead programs. You can earn more money than you would by the click and you are not selling anything.
5. Sell leads directly to individuals you joint venture with. For example you could create a website and get leads for a realtor. You can work on a per lead basis or get paid on a percentage of the sale and earn really big money.
6. Recruit affiliates to make sales by joining 2 tier affiliate programs. If you like working with people you can develop a sales team and get paid on their efforts.
7. Write an ebook and sell it on ClickBank. Develop a membership site and sell that as a backend product to make recurring income. Doing this gives you access to thousands of affiliates immediately to start promoting your product and ebook.
8. Join affiliate programs that have residual income with them. Membership sites are a good example of this. Your monthly income will go up as well as your sales increase!
9. Sell affiliate products strictly through email marketing. By promoting landing pages and then following up with it promoting affiliate products you can focus on building a list.
10. Start your own blog and sell affiliate products on it. Of course you will want monetize that with Google AdSense. Joining Blogger.com is a good way to get started.
11. Get active in social media such as Facebook and YouTube. Promote your affiliate products in a passive way with social networking and watch your sales increase.
These are 11 ways to make money with affiliate programs.
Professional Internet marketer Mark Babcock helps average people make money with affiliate programs and create extraordinary incomes from home. If you are looking for extra money ideas visit his website today so he can start helping you.
Article Source: http://EzineArticles.com/?expert=C_Mark_Babcock
Saturday, March 20, 2010
Affiliate Glossary
Affiliate Glossary
0 – 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 – 9
2-Tier Program:
Affiliate program structure whereby affiliates earn commissions on their
conversions as well as conversions of webmasters they refer to the program.A
Above the Fold:
Once a web page has loaded, the part that is visible is said to be ‘above the fold’.Adsense (Google):
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.Adware:
Also known as “spyware”, a program hidden within free downloaded software that transmits user information via the Internet to advertisers.Adwords (Google): Google’s Pay Per Click (PPC) advertising program.
Affiliate:
A web site owner that promotes a merchant’s products and/or services, earns a commission for referring clicks, leads, or sales.Affiliate Agreement:
Terms that govern the relationship between a merchant and an affiliate.Affiliate Marketing:
A revenue sharing arrangement between online merchants and distributors (affiliates) in which the affiliate earns a commission for producing a sale, lead or click for the merchant’s siteAffiliate Network:
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.Affiliate Program:
Any arrangement through which a merchant pays a commission to an affiliate for generating clicks, leads, or sales from links located on the affiliate’s site. Also know as associate, partner, referral, and revenue sharing programs.Affiliate Program Directory:
Information about a collection of affiliate programs. May include information about commission rate, number of affiliates, and commission structure.Affiliate Program Manager:
The person responsible for administering an affiliate program. Duties should include maintaining regular contact with affiliates, program marketing and responding to queries about the program.Affiliate Solution Provider:
Company that provides the software and services to administer an affiliate program.Affiliate URL or Link:
Special code in a graphic or text link that identifies a visitor as having arrived from a specific affiliate site.Associate: Synonym for ‘affiliate’.
Autoresponder:
An email robot that sends replies automatically, without human intervention. For example, if you had a page of marketing information, you could ask prospects to send email to “info@yourname.com,” the address of your autoresponder. The autoresponder will automatically email the person your information document. Many autoresponders will, at the same time, send an email to you, listing the requester’s address tool for conducting online commerce.B
Banner Ad: Advertising in the form of a graphic image.
Blog:
Acronym for ‘web log’, a blog is basically a journal that is available on the web. The act of updating a blog is referred to as ‘blogging’ and those who keep blogs, are known as ‘bloggers’Browser:
A program that allows you to access and read hypertext documents on the World Wide Web.C
Click Fraud:
Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers’ sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.Click Fraud Detection/Monitoring:
Service that provides independent monitoring of clicks from your PPC campaigns. If you notice fraudulent activity, Google or Yahoo!/Overture may provide a refund.Click-Through:
When a user clicks on a link and arrives at a Web site.Click-Through Ratio(CTR): Percentage of visitors who clickthrough to a merchant’s Web site.
Clickbank:
Popular online billing and marketing service for the development of affiliate programs, and the largest distributor of digital information products on the Internet. Known for its ease-of-use.
Cloaking: Hiding of page content or affiliate linking code.Commission:
Also known as a bounty or referral fee, the income an affiliate is paid for generating a sale, lead or click-through to a merchant’s web site.Co-branding:
Where affiliates are able include their own logo and/or colors on the merchant’s site.Contextual Link: Placement of affiliate links within related text.
Conversion: When one of your visitors makes a purchase on the merchant’s site… i.e. converts from ‘visitor’ to ‘buyer’.
Conversion Rate (CR):
The percentage of visits to your site that convert to a sale. I.e. If 1 person in every hundred visitors to your site makes a purchase, then your conversion rate is 1:100 or 1 percent.Cookie:
A cookie is a piece of information sent by a Web Server to a Web Browser that the Browser software is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. You may set your browser to either accept or not accept cookies. Cookies can contain user preferences, login or registration information, and/or “shopping cart” information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.Cost per Acquisition(CPA): The amount you pay to acquire a customer.
Cost per Click (CPC): The amount you pay when a surfer clicks on one of your listings.
Cost Per Thousand(CPM): The amount you pay per 1,000 impressions of a banner or button.
Creative:
The promotional tools advertisers use to draw in users. Examples are text links, towers, buttons, badges, email copy, pop-ups, etc.Cross-linking:
Linking a group of domains, usually your own, to each other for the purpose of increasing its popularity with search engines. Excessive cross-linking may lead to your site being penalized by Google or Yahoo!D
Disclaimer:
A disclaimer states the terms under which the site or work may be used and gives information relating to what the copyright owner believes to be a breach of his/her/their copyright.
In some cases you may wish to permit certain activities, in others you may wish to withhold all rights, or require the user to apply for a license to carry out certain actions.Domain Name: The unique name that identifies an Internet site.
Doorway Page: Also known as bridge pages, gateway page, entry pages, portals or portal pages, these pages are used to improve search engine placement. Caution: some search engines will drop a site entirely if the existence of doorway/gateway pages is detected.
Download: Transferring a file from another computer to your own.
E
Endorsement Letter:
Also known as a “product review”, an endoresement is a promotional statement outlining features and benefits for a particular product or service.Email:
Electronic mail, a message sent to another Internet user across the Internet. An email address looks like this jimsmith@bubblee.com, whereas, “jimsmith” is your user name, your unique identifier; “@” stands for “at”; ” bubblee.com” is the name of your Internet Service Provider.Email Link: An affiliate link to a merchant site contained in an email newsletter or signature file.
Email Signature (Sig File): A brief message embedded at the end of every email that a person sends.
EPC:
Term used by the Commission Junction affiliate network, this is your ‘average earnings per 100 clicks’. This number is calculated by taking commissions earned divided by the total number of clicks times 100.Exclusivity:
A merchant that that stipulates ‘exclusivity’ in their affiliate agreement usually prohibits the affiliate from promoting competing products on their site. (I recommend against entering into exclusive agreements.)eZine: Short for ‘electronic magazine’.
F
Forum: Online community where visitors may read and post topics of common interest.
Frequently Asked Questions (FAQ):
Lists and answers the most common questions asked on a particular subject. Generally posted to avoid having to answer the same question repeatedly.G
Google Adsense:
Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertiser.Google Adwords: Google’s Pay Per Click (PPC) advertising program.
Graphic Interchange Format (GIF):
An image file format, suitable for simple files. A JPEG is the preferred format for storing photographs.H
Hit:
A hit is a single request from for a single item on a web server. To load a page with 5 graphics would count as 6 ‘hits’, 1 for the page plus 1 for each of the graphics. Hits therefore are not a very good measurement of traffic to a website.Home Page:
Your primary HTML page, the first page anyone would see in your Web site. Also called a “landing page”.Hypertext Markup Language (HTML):
The primary “language” used to create World Wide Web documents (web pages).I
Impression: An advertising metric that indicates how many times an advertising link is displayed.
In-house: Merchant that administers its own affiliate program.
Internet Service Provider (ISP): The company you call from your computer to gain access to the Internet.
IP Address:
A unique number consisting of 4 parts separated by dots, e.g. 165.115.245.2. Every machine on the Internet has a unique IP address.J
Javascript:
A programming language developed by Sun Microsystems designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Java requires a browser compatible with Java. Using small Java programs, Web pages can include animations, calculators, and other features.Joint Venture (JV):
A general partnership typically formed to undertake a particular business transaction or project rather than one intended to continue indefinitely.K
Keyword:
The search term that a user may enter at a search engine. For example, someone who wants to find a site that sells printer paper might enter ‘printer paper’ at a search engine.Keyword Density:
The ratio between the keyword being searched for and the total number of words appearing on your web page. If your keyword only occurs, say, once, in a page that has twenty thousand words, then it has a density of 0.005 percent.Keyword Selector Tool:
Displays how many times a certain keyword was searched for at Overture (Yahoo! Search Marketing) during a given month.L
Lifetime Commissions:
An affiliate program that pays a commission on EVERY product or service that the customer buys from the merchant, once you’ve sent the referral, i.e. the customer is yours ‘for life’.Lifetime Value:
The total amount that a customer will spend with a particular company during his or her lifetime.Link Popularity: The total number of qualified Web sites linking to your Web site.
M
Manual Approval:
Process in which all applicants for an affiliate program are reviewed individually and manually approved.Merchant: A business that markets and sells goods or services.
Meta Tags: Information placed in the header of an HTML page, which is not visible to site visitors.
Multi-Level Marketing(MLM) :
Also known as Network Marketing, MLM involves the sale of products through a group of independent distributors who buy wholesale, sell retail, and sponsor other people to do the same.N
Newsgroup:
A newsgroup is a discussion that takes place online, devoted to a particular topic. The discussion takes the form of electronic messages called “postings” that anyone with a newsreader (standard with most browsers) can post or read.Newbie: Someone who is new to the Internet.
Niche Marketing: Focused, targetable market segment.
P
Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant’s web site.Pay-Per-Lead (PPL):
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.Pay-Per-Sale (PPS):
Programs in which the affiliate receives a commission for each sale of a product or service that they refer to a merchant’s web site.Portable Document Format (PDF) :
PDF stands for Portable Document Format. It’s a distribution format developed by Adobe Corporation to allow electronic information to be transferred between various types of computers. The software that allows this transfer is called Acrobat.Profit:
The amount of money you earn from your sales. For example, if you sell 10 videos at $47.00 each, and each costs $10 to produce and ship, your profit would be $37.00 per video or $370.00 total.Plug-in: A small piece of software that adds features to a larger piece of software.
Portal:
A term used to describe a Web site that is intended to be used as a main “point of entry” to the Web. I.e. MSN.com is a portal site.Privacy Policy:
A privacy policy establishes how a company collects and uses information about its customers’ accounts and transactions.R
Reciprocal Linking: The process of exchanging links with other websites to increase search engine popularity.
Recurring Commissions:
Earn commissions both on the initial sale and subsequent purchases of the same product or service. Examples of affiliate programs that may pay recurring commissions are online dating services and web hosting services.Referring URL: The URL a user came from to reach your site.
Residual Earnings:
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant’s site over the life of the customer.Return on Investment(ROI): This is the amount derived from subtracting your net revenues from your total costs.
Revenue:
Total income for your sales. For example, if you sell 50 ebooks at $27.00 each, your revenue would be $1350.00.S
Scumware:
Software that contains additional ‘features’ for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user’s computer screen. Examples of scumware propagators included: Gator, Ezula, Surf+ and Imesh.Search Engine Optimization (SEO):
The process of choosing keywords and keyword phrases relevant to your site or page on your site, and placing those keywords within pages so that the site ranks well when those keywords are searched upon.Search Term Suggestion Tool: Displays how many times a certain keyword was searched for at Overture during a given month.
SPAM:
The term “spam” is Internet slang that refers to unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE). Some people refer to this kind of communication as junk e-mail to equate it with the paper junk mail that comes through the US Mail. Unsolicited e-mail is e-mail that you did not request; it most often contains advertisements for services or products.Spyware – Also known as “adware”:
A program hidden within free downloaded software that transmits user information via the Internet to advertisers.Super Affiliates:
The top 1 or 2% of affiliates that generate approximately 90% of any affiliate programs earnings.T
Targeted Marketing:
The process of distinguishing the different groups that make up a market, and developing appropriate products and marketing mixes for each target market involved.Text Link: A link not accompanied by a graphical image.
Third Party Tracking Software: Software located on a server other than your own, that tracks and records visits to your Web site.
Tracking Method: The method by which an affiliate program tracks referred sales, leads or clicks.
Tracking URL:
A web site URL, http://www.awebsite.com, with your special code attached to it, i.e. http://www.awebsite.com/?myID. Visitors arriving at the side are tracked back to you through your special code,Two-tier:
Affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.U
Unique User: A unique visitor to your Web site. Probably the best indicator of site traffic.
Upload: Transferring a file from your computer to another computer.
Uniform Resource Locator (URL):
The address of a site on the World Wide Web. Here’s an example URL: http://www.byebye925.com/articles/index.html The “http” stands for “hypertext transfer protocol”; “://” signals the beginning of the address; “www.byebye925 .com” is the domain name; “/articles” is the directory; and “index.html” is the name of the HTML file.V
Viral Marketing: A marketing technique that induces Web sites or users to pass on a marketing message to other sites or users.
Virus:
A computer virus is defined as a set of commands, created intentionally, that will do some level of damage to a computer. A computer virus does not float around in cyberspace, but is always attached to something. That ’something’ could be a text file (MSWord document), an email, a photo, a music clip or a video clip. Your computer must receive one of these ‘carriers’ in order to get a computer virus.W
Web Host:
A business that provide storage, connectivity, and services necessary to serve website pages and filesWeb Site: A collection of HTML pages.
World Wide Web (WWW,or Web):
A section of the Internet containing “pages” of information, including text, photos, graphics, audio, and video. You can search for documents by using one of the many search databases. To access the Web, you must use a browser.Y
Yahoo: The most popular and (perhaps) the most comprehensive of all search index databases on the World Wide Web. Yahoo’s URL is http://www.yahoo.com/.
Tuesday, March 9, 2010
The Best Affiliate Marketing Management Companies for March 2010 Ranked by topseos.com
The independent authority on search vendors, topseos.com, released the March 2010 rankings of the top affiliate marketing companies. Thousands of vendors were analyzed in order to ensure that only the best companies were ranked.
Online PR News – 07-March-2010 – Plymouth, IN – The March 2010 rankings of the best affiliate marketing management firms were released by topseos.com. An experienced team of evaluators was designated by the independent authority on search vendors in order to find the best affiliate marketing vendor. The companies on this list were proven to be the best at producing affiliate campaigns and connecting publishers with advertisers.
Affiliate marketing is a form of internet marketing that uses advertisers, or affiliates, to draw traffic encouraging them to provide contact information or purchase products or services. From Facebook to pop-up advertising find the best affiliate advertisers can be difficult. Even if you find quality advertisers creating an effective campaign takes a professional. The companies on this list are the best when it comes to affiliate campaign management.
The top affiliate marketing companies for March 2010 are:
“Do the reports include click rates and other analytics information?”1. Experience Advertising
2. AffiliateCrew
3. NETexponent LLC
4. Affiliate Marketing
5. IMARKETING LTD
6. Affiliate Announcement
7. VastPlanet Corp
8. Paulson Management Group, Inc.
9. Schaaf Consulting
10. MediaTrustThe evaluation process completed by an experienced research team was developed based upon a unique set of evaluation criteria. The team filters through the thousands of applicants assessing each firm’s capabilities. They then contact at least three clients of each firm to gain their perspective. They ask questions such as, "How often are reports provided about current status of the campaign?", "Do the reports include click rates and other analytics information?", and "How is the analytics information used by the vendor to assess needed changes in the program?".
Firms that would like to be ranked by topseos.com can apply at:
http://www.topseos.com/rankings/search-engine-marketing-agencies/apply-for-ranking
To obtain more information about each of the ranked companies visit:
http://www.topseos.com/rankings-of-best-affiliate-marketing-companies
To connect with the best SEO company visit: topseos.com/rankings
via onlineprnews.com
Saturday, February 6, 2010
The Way I See It: State of Affiliate Marketing Part 2 | ReveNews
ReveNews Online Revenue News & Opinions Since 1998The Way I See It: State of Affiliate Marketing Part 2
February 6th, 2010 by Matt McWilliamsMy fellow affiliate marketers, welcome to Part 2 of the State of Affiliate Marketing Union. I shared some of the wonderful things that affiliate marketing has going for it, including phenomenal growth despite the recession, in my post earlier this week. I feel the state of the affiliate marketing union is strong, but faces many challenges in the coming year.
And now the bad news. Surely, you knew it was coming. There are no silver lining comes without a cloud after all. First there is taxes then there is everything else…
Our Biggest Challenge
All kidding aside, there are serious challenges facing the affiliate marketing industry in the coming year. Unless you are an affiliate that’s been living under a rock, you know about the offspring of the so-called Amazon Tax which was first enacted in New York. Since that time the states of Rhode Island, and North Carolina passed similar legislation; and California and Hawaii came within a hair’s breadth of passing their own versions but thankfully the governors of those states vetoed the legislation. Even now, though, it is still not a dead issue in those states and we face new challenges like the current one in Colorado as well as in Vermont, Virginia, Mississippi, New Mexico, Idaho, Maine, South Carolina, Florida, Maryland, Missouri, Texas, Connecticut, Illinois, Minnesota, West Virginia, and my home state of Tennessee.
Don’t see your state listed above? Consider yourself lucky, but odds are that such a tax will be proposed in your state or a bordering state very soon. Now with the aforementioned states enacting and others looking to follow, inevitable budget crises will see it occur in more states as they do whatever it takes to raise more revenue. You, Mr. or Ms. Affiliate, are the perfect target.
The time for apathy and inaction is over. The time for getting really ticked off and acting is now!
Let me put that another way: Get off your butt. Quit thinking it’s going to go away or that there is nothing you can do. Get mad and do something about it.
This is a call to arms. I don’t care if you hate politics, if you are a Democrat, Republican, or not even old enough to vote. Your jobs are at stake in some cases. Your very livelihood, if you do this full time, is on the line every time some half-witted state representative introduces legislation in a futile attempt to raise revenue through affiliates since they see Amazon as an easy target. Monkey see, monkey do.
I’ll step off the soapbox just in time and leave it at this: It’s not an exaggeration to say that the advertising tax is a serious threat to our industry so please join me and others in doing something about it!
What exactly can you do about it?
Numerous people: including Rebecca Madigan of the Performance Marketing Association, Melanie Seery of Affiliate Advocacy, to Brian Littleton of ShareASale, have made the following list of resources and ideas available.
First, get educated. Learn more about pending bills in your state. Seek out information from organizations like the Performance Marketing Association or Affiliate Advocacy. Learn what your state laws currently are and what the threat level is in your state.
The threat level is high in every state that has a sales tax. Assume the threat level is Code Red and act like it.
Second, visit the affiliate forums like ABestWeb which has an Affiliate Tax Laws category and look for the forum on tax laws in your state. If the forum does not have an active thread on your state, start something. Let others know you want to fight this! It only takes one eager and active affiliate to spark a fire in many others.
Next, get a list of state Representatives, Senators, and other important elected officials. This is easily attainable through your local state government website. Once you have the facts, be proactive, build out your network of friends, media contacts and discussions about the harmful potential of such legislation. Most importantly reach out to you’re the fellow affiliates in your state. If your state is not a serious threat now, it could be, so the time for organizing is now.
Be vigilant; if legislation is proposed be prepared to reach out to your representative legislators. Go to their offices, get to know their staff, send them emails and letters, make phone calls, and encourage others to do the same. Tell them your story. So many of them don’t understand the details so let them know that a real person is behind this, a real person with a real job that stands to suffer greatly if such a tax is passed.
Tell them how it will cost people their jobs. Inform them that early data is showing that the states like Rhode Island that have enacted similar legislation are showing no revenue from the tax. None!
Recently, affiliates in Colorado set a great example for the rest of us with 150 affiliates very active in the fight. Unfortunately the Colorado House just passed HB 1193 and the Senate Finance Committee moved to bring to the whole Chamber. Here is an excellent article by Scott Jangro that provides a recap of what happened in Colorado.
What a wonderful example of affiliates coming together to fight this!
Apathy is the biggest enemy to beating these taxes and saving our industry. Apathy is what keeps us home on a cold day instead of driving to a boring committee meeting at the state legislature. Apathy is what makes us think that a simple email to our legislator won’t make a difference. Apathy is what leads to the tax being passed and a slew of merchant terminations (note: Many merchants like us are taking a stand and not terminating affiliates at all, or providing support in our fight).
Beyond the Advertising Tax
After the advertising tax issues, the biggest ongoing challenge for many affiliates is the seemingly fickle nature of Google. Just because Google now operates an affiliate network doesn’t mean affiliate sites don’t still get Google Slapped.
I experienced this problem first hand. Sites that had done very well for many years suddenly disappeared from both the natural listings and paid listings in Google. In about two-thirds of the cases we encountered, the sites were doing everything right, according to Google’s own best practice standards, leaving both the affiliate and me totally bewildered and wondering what to do next. In a nutshell, their demise really, really sucked.
A quick look through the various forums provides some comfort when we find that this is not some sort of attack on review site affiliates or our industry, but rather what seems to be an all-out assault on all kinds of sites combined with the fickleness of the Google algorithm. Thankfully, in December of last year and in January of this year saw many of our affiliate sites climb out of the depths and re-emerge stronger than ever, with a few tweaks that we worked out together. We are cautiously optimistic that the changes we made will work long-term.
The Launch of New Under-Prepared Affiliate Programs
On the surface that may not seem like a challenge or threat to the industry at all, but I have noticed an explosion in affiliate programs that never should have been launched in the first place. These programs end up giving good programs, and the industry as a whole, a bad name.
Now, more than ever, I am seeing programs that are run unethically, programs with horrible trained affiliate managers if they have any managers at all. These programs seem to have a general attitude towards their affiliates that borders on downright contempt and disdain. Unfortunately, they are doing a good enough job of attracting many new affiliate marketers to their programs with their offers; to only then horribly represent our industry and leaving a bad taste in everyone’s mouth.
Often times good programs never get a chance to even work with aspiring new affiliates and the advertisers who may have launched with good if misguided intentions never give the affiliate channel a chance to grow. We all lose as a result.
In the coming year, my hope is that more and more unethical and shady programs will be brought to light and that the industry as a whole will do more to stand up to these merchants. Maybe through adopting an industry wide set of best practices. It’s in all of our best interests to put a barrier up to the bad ones, and to educate those who genuinely want to run good programs.
Thanks for reading. It’s hard to believe that there are less than eleven months left in 2010. I know for many of you, it is shaping up to be a record year. If we stand together we can make it a great one.
1 Comment
Andy Rodriguez said:Matt,
“Now, more than ever, I am seeing programs that are run unethically, programs with horrible trained affiliate managers if they have any managers at all.”
I’m seeing this as well and we have decided to re instate our affiliate manager training seminars. We are planning to run the first one of the year in Chicago during the month of April. Anyone interested should get in contact with us so we can schedule them and reserved them a seat.
Thanks buddy!
February 6th, 2010 at 9:17 am
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Social & Affiliate Marketing | Social Network + Article + PR = Long Term Online Business
Have you been looking for an affordable way to drive traffic to your website? Then you should probably look into writing articles as a means of getting traffic. Today’s world is highly competitive in almost every category, so the importance of getting traffic (the right kind at that) cannot be overemphasized.
Finding the right strategy that will get you targeted traffic can be your only means of survival, more so in the cutthroat world that is ecommerce.
Managing to rank high in the search engines can be a pretty nasty task if you don’t know how to do it. But fortunately for us there are plenty of ways to advertize our website and achieve a large amount of traffic to your site.
There is a wide variety of techniques that you can adapt to your advertising campaign. From paid advertizing (pay-per-click) or even to affiliate marketing. However, most of these require some sort of payment. Nevertheless, there are still plenty of ways that you can get your website known to the world and increase your traffic without spending a dime.
Writing articles is one of the most effective ways to drive traffic to your website, and to make it even better, not only does it work but it is also free. So you might be asking yourself, how can writing a few articles help me get more traffic to my website? Right?
Here is a list of the top 7 ways that articles can improve the number of hits you receive on your webpage.
1. Ability to reach out to larger amounts of people
When you spend time writing an article, it would be an awful shame to not share it with readers. You can place your article on your website or you can submit it to popular sites like e-zines as well as other online publishers.
When you submit your article to sites such as these, you not only expose yourself to the world, but you also expose your website. All you have to do is include a link back to your site, or provide the needed information in the resource box. When you do this, you get exposure and FREE advertisement.
Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world.
Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2. Free Way of Advertizing Your Website
When you submit your article to other websites it presents an opportunity for you to advertize your site without having to pay ridiculous amounts of cash. Although you should avoid the ever so popular marketing language in your articles and make it as informative and useful to your readers as you possibly can. Use the resource box to market yourself.
If your article happens to be useful and informative it will definitely make great impressions for your website and that could eventually lead in more traffic and ultimately the most important thing…sales.
If you have good quality content in the body of your article, that is way more effective than a few lines of ad space. Remember that you have a very special opportunity to presale your website for free to a prospective customer. So don’t drive them away, give them what they are looking for in your article…information.
3. Gain High Search Engine Ranking
Make a new page in your website where you will place your article. Make your article search engine friendly (optimize it). Use the best keywords that relate to your subject, and the meta-tags that will give your page the best results. As soon as you upload your new webpage, you’ll find that search engines will spider through it and this will help you and increase your ranking.
Do not forget that when your content is completely SEO friendly, it is a better possibility that you will get a higher ranking.
4. Increases Link Popularity
Instead of searching and finding other websites that agree to link to your site, you can instead submit an article to popular high-ranking sites. Make sure to remember to add your website link in the resource box.
If your article gets accepted to the website which you submitted to, you automatically gained a new link.
Gain as many backlinks as you possibly can. Links to your website is one of the major factors that search engines use to determine what your ranking is going to be, so if you have more links you will rank higher. Therefore, make sure that you write an article that will be especially useful to those who read it that way more sites are more willing to link to your site.
5. Ensure that your site meets the standards and is search engine friendly
Ensure that your site is full of keywords relating to your topic. Do not forget that keywords are one of the most important things that search engines use to determine your ranking in a search result.
Provide useful information on your website and avoid the temptation of using way too many keywords as a way to gain high rankings. The only thing that will happen if you stuff your site with keywords is that the people who you are trying to get to buy or take action on your site will be turned off.
Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
7. You will get Good Impressions and great References
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects.
Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and you will ultimately gain more customers eager to do business with you.
7. Upgrades your credibility with references as well as personal testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts.
Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers.
Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business. So remember, if you need a free way to advertise your website, writing articles is probably your best bet.
You now understand the importance of Article Directory’s so visit one and post an article and expose yourself to the world. If you’re searching for information on a certain niche perhaps you’d like to Read Articles instead.
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Saturday, January 23, 2010
Affiliate Revenue - The Leading, Performance-Based Agency of Record in the Affiliate Marketing Space
Affiliate Media, Inc. Receives 2008 Presidential Award from MAP
IRVINE, CA – April 8, 2009 - Media, Inc. (AMI), a recognized leader in the worldwide online affiliate marketing space, has been named among the winners of the 2008 Presidential Awards by prominent management consulting organization MAP (Management Action Programs).
Read More Here
Monday, January 11, 2010
2010 Affiliate Industry Preview Series: Interview with Shawn Collins of Affiliate Summit | ReveNews
ReveNews Online Revenue News & Opinions Since 19982010 Affiliate Industry Preview Series: Interview with Shawn Collins of Affiliate Summit
January 11th, 2010 by Angel DjambazovAs part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Shawn Collins, Co-Founder of Affiliate Summit.
How do you feel about the affiliate industry’s current health overall?
It’s a little bit tricky to get a correct gauge on it because we normally don’t see the real numbers from the networks. But as far as I can see from my own barometer, I think it’s doing very well. I guess my indication is really seeing what happens at Affiliate Summit, in terms of participation, seeing how many people are coming out. The fact is that the show is continually growing. To me that’s a clear sign that the industry is healthy.
In the past there used to be a sort of understanding that the West was the bigger show and that the East was sort of a smaller one. That’s changed. This past summer during the East show we had a big jump from the show in Boston in 2008. A little bit more than 2,300 people were at the Boston show and we got over 3,000 for New York this past summer. We had some big growth despite all this economic downturn. Last January, we had about 3,200 in Las Vegas so the New York show almost equaled that so we expect about 4,000 this month which will by far be our biggest Affiliate Summit yet.
How has the affiliate industry evolved?
If you look back maybe as far back as 10 years it used to be that there were lots of one dimensional content sites with a bunch of 468 x 60 banners and some text links. These days people are using every possible method of marketing in affiliate marketing. Whether it be pay-per-call, a video podcast, micro blogs, social network links or games, just any kind of method affiliates are out there using it to reach the consumer.
Do you think that is indicative of the affiliate industry that there is a lot of early adoption to technology?
Yeah, I do think so. I think that there are a lot of companies that are slow to move on things; which perhaps explains why video hasn’t come faster with the affiliate marketing. I think that some affiliates have experimented with it and done some interesting things but a lot of the companies haven’t really picked up on video fast enough.
What about network adoption? It seems like only just recently, as recently as 2008 that video was the goal for 2009. I still don’t see a lot of video widgets out there at least with an easy format provided to the affiliates by the networks.
I think part of the issue is that the whole thing is ahead of the consumer. I’ve seen some widgets out there have some sort of neat functionality like clickable video but I just think the average person doesn’t know that functionality even exists. So until they are aware of the functionality, by some other means like if all of the sudden interaction with video ads become common place with Facebook and YouTube maybe then you will see more adoption in the affiliate space. But I think now people just aren’t trained to even understand that experience, so we still have yet to figure out a way to monetize video.
Has the way advertisers perceive the affiliate industry changed over the years?
It seems like pretty much every big brand that has become involved with affiliate marketing, and several for quite a few years. But I guess there are hills and valleys for that perception. I think sometime around 2003 when the CAN-SPAM Act was passed, there was a negative stigma attached to affiliate marketing just because there was a small minority of people that were sending out spam that somehow reflected on the entire industry itself. I have to wonder if now advertisers will be wary of affiliates that have blogs because the FTC has new regulations around that. I think legislation probably has a good deal tie-in to perceptions and it often reflects on what affiliates are doing.
What do you think the biggest lessons were from the affiliate industry learned in the last decade?
The most important thing is if someone wants to build a business out of affiliate marketing as an affiliate that it’s just vital to do something you really care about and you have some kind of vested interest in. A lot of people try to be sort of mercenaries and go with whatever the trendy issue is or whatever the most lucrative offer is but it’s tough to really stick with. I think the people that succeed in the long term are those that really focus on the areas they care about.
I think it’s the ideal approach is for new affiliate marketers to focus on whatever niche they are passionate about in whatever vertical that maybe. It could be about a breed of dog or sports team or whatever. It may not have the highest ROI compared to some hot offer but you’re more likely to keep building it two, three or five years later then if it’s something you don’t really care about.
What do you think the biggest changes will be for the affiliate industry in 2010?
One thing I’d love to see is more focus on ethics. I don’t like seeing people in different forums outright bragging about how they are trying to cheat different advertisers or consumers. That kind of behavior is nothing new but I feel somehow people are just more flagrant about these days. That certainly isn’t going to help the reputation of the industry when you have a certain segment of people that think it’s somehow cool thing to use black hat tactics. I would like to see the networks band together and having some sort of uniform blacklist or something for those who are outright disregarding the rules. It really bothers me to see people take pride in cheating.
Recently I’ve had some firsthand experience related to that because one of the speakers who was slated to appear this year had written an article that essentially came off like he was bragging about the ways he had cheated in the past. It was all very sketchy and so ultimately he ended up stepping down from the panel. It did sort of lead to a tricky discussion because some people were saying we should be doing some kind of due diligence for all the speakers. When you have over 70 speakers it is not practical to be able to research them all thoroughly as if you’re looking at them for an interview for a job position. Still Affiliate Summit certainly doesn’t want to give a forum to people who are there to brag about how they cheat the system.
In terms of that type of industry clean up, who do you feel the onus is on to lead that clean up? Do you feel that that is a network issue? Do you feel that is an advertiser issue? Or do you feel that that needs to be on the affiliate side?
It’s tough to put it on the affiliate side because ethical affiliates don’t really have and enforcement ability to chase off the bad ones. In the days when I was a merchant I was always frustrated there wasn’t more policing by the networks. I felt it should come down to them if they are going to be this trusted third party in the industry. From the merchant perspective there really should be some sort of real filter of affiliates before I even can consider them for my affiliate program. It really bothered me that I’d have to go through and catch them sometimes for committing actual fraud or doing different tricky things like bidding on a trademark when it was specifically forbidden in the terms and conditions before the network would do anything.
I always found that to be a little annoying, paying a network that wasn’t doing more in that respect. I want to see more vetting by them. It would be helpful for the networks, although maybe not practical, to maintain some kind of list of affiliates that have infractions of different stripes across networks, a grading system if you will. If affiliates were somehow graded when they’re applying for an affiliate program it would be much easier for the affiliate manager to consider them.
What impacts did you see recession wise on the affiliate industry?
As far as I can see there wasn’t a considerable impact in our industry. Like I was mentioning before, the indicator for me is the Affiliate Summit attendance. When things were looking really bad a year ago in the fall I was very concerned with how that might impact us but we ended up continuing to grow. We had an increasing number of advertisers and exhibitors for Affiliate Summit so maybe by virtue of the fact that the whole industry is based on performance it just wasn’t as touched as some other spaces of online advertising.
I think a lot of people in the industry were worried just because they were assaulted by the media for for the last eighteen months on how dire the situation was. But I think while people were justifiably concerned and maybe a little bit freaked out, it thankfully didn’t translate into a lack of spending in the industry.
One thing that obviously had a big impact in 2009 and the later part of 2008 was the so-called Amazon Tax or anti-affiliate taxes. I remember a very memorable session last Affiliate Summit East in 2008 in Boston with Melanie Seery during the Performance Marketing Alliance’s first coming meet that turned very heated because everyone was so passionate about defending the affiliate industry. Now we’ve had kind of a year of fighting the proposed legislation in various states: some successful, some not. How do you feel that the Amazon Tax will play out in 2010?
It’s hard to say. To me I feel an annoyance with the industry because it’s so significant an issue it is frustrating to see only a small group of people are really working on it, even bothering to talk about it and try to fight it. I’m not sure how to make it more “sexy” or “relevant” to the rest of the industry. If we maintain this level of apathy more and more states are just going to roll over and do what New York did. Then we’ll just be stuck with it and you’ll have a lot of people in the industry asking what happened a year from now. It’s just so urgent for people to get with it and really pay attention in their states and be pro-active.
Why is it important in your view?
I think it’s important just because we can essentially see a lot of affiliates terminated from affiliate programs in different states. If it were to pass in New Jersey for me, for example, I’ve been an Amazon affiliate for 12 years now and to me it would really have an impact on my income if I was to get booted out of their program. State governments seem to think it’s this great way to grab more money and they are not really looking at the big picture. The fact that all of a sudden they are going to see all these small business hurt. More people will have to go to the state for unemployment, and the states will collect less tax revenue from those business. I think a lot of these state government officials need to be educated on the implications of such a tax.
We will keep providing educational sessions and avail ourselves to anybody if they want to propose a panel or a session to get the word out. We also have our magazine FeedFront that comes out four times a year where we are able to get the word out to tens of thousands of people so in that respect we’re able to disseminate the information. We did an event this past summer with that Buy.at in Baltimore where we had a bunch of people get together to speak about the tax issues. But I’m not sure with the apathy I see in the industry that events alone are enough. We’ll, however, do whatever we can with the strength we have to get the word out there about it.
What are Affiliate Summit’s goals for 2010?
As always we’re going to focus on delivering value and giving people some beneficial tools so they can build their business. For instance, we are introducing a couple new things this year including the Affiliate Showcase. It is similar to we’ve done in the with the Meet Market were we have tables for different vendors, networks, and merchants but in this case we are going to have a room with 15 tables and they are going to be staffed by well-known affiliates so merchants and networks can come in and have a chance to meet with these select affiliates for a couple minutes. It’s a chance to hit all these really big players in one quick spot. We are also doing a thing where we are providing a session based around different verticals, for example apparel or sports, we will have two dozen of the biggest verticals identified so merchants and affiliates can get together within their respective verticals and try work out some deals. Both of those sessions were born out of feedback we got from past conferences. Ultimately we are always trying to improve the experience and make it a more worthwhile for attendees.
We are also expanding our brand into print publishing. We are planning on giving away a copy of a new book we’re putting out as a publishing house basically and as long as everything works out well and it’s published on time we’re going to be giving it away to every attendee at the conference. This book is going to be the first one in our imprint which is called Velocity NYC. It’ll be a compilation of the first seven or so issues of Feed Front Magazine where we’ll have a 100 or so different articles in there combined and set up in different topical sections so people can have them as sort of this reference book to look at in the future.
More and more I’ve seen Affiliate Summit focus on supporting various charities and non-profits, what drives that?
We started up a few years ago. Missy Ward and I expressed how we’d love to somehow give back and figured that since we had the attention of thousands of people in the industry we could try and harness that power to do some positive things. So we just started doing it on a small level at first. Just trying to get people to contribute and raise funds for various charities. This year we’re going to be focusing on the National Breast Cancer Foundation, which we’ve done a couple times, but we worked with a lot of other charities like Big Brother, Big Sister for example. This year we’re doing a charity poker tournament in Las Vegas among other things and our goal is to raise 20 to 30 thousand dollars for the National Breast Cancer Foundation.
Last year several new directly competing conferences sort of sprouted up and I know there have been ones in the past. How do you feel they will impact Affiliate Summit?
There are so many different conferences out there and they to a degree serve different segments. For us, even with competition, we just keep growing. When we started there was already CJU, LinkShare and ShareASale all had their events going and were well attended. They all seem to be going strong today, so I think there’s a lot of space for them. Because our industry seems to be ever-growing I think there’s plenty of space for all of these other events. It just depends on what people are looking for.
How do you differentiate yourself?
Well part of it is that we have the biggest crowds of any affiliate marketing conference which gives people the biggest opportunity to find others they can do business with. We have a perspective, well, actually I’m not sure how much Missy shares this, but I felt like some conference bored me to tears. I’ve never been a very good student in that respect. So one of my guiding principles for Affiliate Summit was to create a conference for people who can’t stand conferences. To make it more interactive, more interesting, and more fun instead of just the plain old thing as if you’re in a dry college lecture the whole time.
I want to thank Shawn Collins for taking time out during his busy schedule to take part in our 2010 Affiliate Industry Preview Series. Stay tuned for our next conversation with Kerri Pollard, General Manager of Commission Junction.
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Adotas » Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes
Printer Friendly -->Print Article Permalink Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes
Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter BordesWritten on January 11th 2010 Author by Sarah | Feed XML Feed
ADOTAS – In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one.
MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to the industry. CEO Peter Bordes took some time to chat with Adotas more about MediaTrust.
When was MediaTrust established and what inspired the formation of the company?
In April 2004, MediaTrust was formed to create a technologically and cultural innovative affiliate network that was free from the problem of fraud and abuse in performance marketing, and delivered quality tools, traffic and transactions for our advertisers and affiliate publisher partners.
What are the backgrounds of your executives and other team members? What makes them experts in their field?
We come from a diverse background of advertising networks, software firms, and online & traditional media firms. The combination gives us our perspective in the space and our unique platform plus services model.
We recently added a new member to the executive team from Microsoft as our head of product and launched our new site with more details about our platform and team.
Has there been recent controversy in your sector of the industry? How has the company dealt with it?
There’s been industry scrutiny by the FTC over advertiser and publisher fraud and the abuse of continuity and negative option programs marketing. We responded by increasing scrutiny and compliance policies for publishers and advertisers allowed on our platform and removed thousands of untrusted publishers out of the network.
We have also rolled our proprietary fraud prevention tools, an online compliance center to help educate the industry players and we have committed financial and human resources to the Performance Marketing Association (PMA) to help the industry self-regulate.
How have you seen the manifestation of the recession in the industry? Has that affected the company?
The recession has hurt everyone’s marketing budget. We, however, have benefited. People have flocked to performance marketing because of its ROI: you only pay for results.
We believe this is the beginning of significant growth as the industry moves from the impression pricing model towards being 100% performance driven. We’ve enjoyed great growth during this period and have been named ninth fastest growing company in the U.S. by Inc. magazine.
What future trends can you predict based on your observations and business?
Significant budgets, brands and agency dollars will continue to move to the performance marketing segment (online direct response). This movement in our space will accelerate with the advancement of technology, data and analytics, and when the dust settles on regulatory and compliance questions,
However, we expect before the dust settles, more regulation will hit the entire online marketing. This influence will come from the FTC, state attorneys general and corporate legal action. These external forces will bifurcate the industry into two groups: the compliant and the non-compliant.
Tier 1 and 2 advertiser dollars will follow the compliant. The non-compliant players will continue to cannibalize the tier 3 space (non-brand advertisers) where there is little technical innovation, low barrier to entry and a short-term focus on cash versus sustainable growth.
What sets you apart from your competitors?
Our unique technology platform-plus-services model and partnership-centric business culture. Our proprietary tracking tools and fraud tools as well as our industry knowledge/experience. We have a trusted network of publishers, which helps to reduce risk to our partners.
We also pride ourselves on the industry thought leadership we invest in to educate the industry via our blog, “Relevantly Speaking,” podcast and compliance center
Who are your clients? What is their reaction to your services?
Today we focus on partnering with advertisers in sectors like health and personal care, financial services, media and entertainment and education. Our customers are direct response advertisers looking for transaction quality and value on a single performance driven platform.
Our customers love our pay-for-results model. They also benefit from the fact that our platform has diverse distribution via our affiliate marketers and affiliate publishers that specialize in email, search, social media, text link, display and mobile channels.
What are you working on next?
There are two main important initiatives we are executing on right now to get in front of the significant opportunity we are presented with.
Dollars are moving into the performance-marketing channel at an unprecedented rate. As evidence, for the last three quarters straight, performance pricing has grown into the dominant pricing model on the Internet. However, the channel has some issues that we as an industry, and MediaTrust as a company, need to address.
The first initiative we are working on is simple: innovation, innovation, innovation. Our industry segment has been 80% human-driven and 20% technology-driven with little innovation. Having the highest payouts and exclusive campaigns is not a long-term value proposition for affiliate marketers nor is it a sustainable business model for the industry.
Our objective is to deliver a technology platform that enables advertisers and affiliates to become much more productive by leveraging technology.
Our internal mantra is to make the MediaTrust platform the most innovative place to create and manage pay-for-results campaigns.
Our immediate horizon has us focusing on tools, analytics and solutions to enable our publishers and advertisers to maximize ROI, enhance transparency and drive conversion.
We believe the future is about delivering an open, modular and agnostic platform. We are investing heavily for the long-term in our technology, strategic partnerships and industry.
The second issue is industry self-regulation. Internet marketing has a history of being reactive versus being proactive in regards to regulation.
Publisher fraud and advertiser fraud have had a serious impact on the industry. Publishers who produce fake leads and sales as well as advertisers who create faulty products and recurring billing plans have given internet marketing a bad name.
We are currently working with the Performance Marketing Association (PMA) to establish publisher and advertiser behavior guidelines and we are pushing for a consumer bill of rights. We are also working alongside some private partners to create publisher certification programs to remove publisher fraud from the ecosystem.
The performance marketing companies looking towards long-term sustainable value will need to self-regulate and protect the channel if we want to realize our full potential. In many cases this may mean taking a short-term revenue hit to protect the interests of advertisers, publishers and, most important, the consumers.
Tags: affiliate-marketing, fraud, FTC, mediatrust, performance marketing association, performance-marketing, publishers, reputation and self regulation Printer Friendly -->Reader Comments.
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Monday, January 4, 2010
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