iMedia Connection Weekly Update

June 2, 2011 issue

3 ways to segment your Facebook fan base   By Scott Meldrum It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook. A new approach to media buying   By Chris Kane Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process. Your checklist for effective website testing   By Pete Olson If you aren't testing your website, you could be missing out on crucial customer feedback. Here's how to get the lowdown on what customers want from your site. 3 tips for dominating the local-social group   By Daisy Whitney Daisy Whitney presents three guidelines that marketers should keep in mind when approaching group deals on sites such as Groupon and LivingSocial. LATEST BLOG POSTS More posts  The Trouble with 'Spaces'   By Doug Weaver A few weeks back, Ad Age asked its online readers a provocative question: Do you think agency is a dirty word? In its Agency Issue published the same week, one headline asked When Did Agency Become the Thing Nobody Wanted to Be? while another called... Print Is Still a Strong and Viable Ad Medium   By Rob Reif When we hear the words interactive advertising we naturally think of the web, whether its deployed on mobile phones, tablets or PCs.Thats why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy...  blog More posts  Start-Up Watch COD: FeedHenry offers strong security in a publish-to-many app solution   By Jim Nichols Ive used this space in the past to talk about the challenges of publishing apps across many platforms like iOS, Android, RIM, Symbian, and WIN 7. It takes a lot of time, and costs a lot of money. And... Learn more about ad:tech » Register for the next event »

Posted via email from SGB Media Group

iMedia Connection Weekly Update

May 12, 2011 issue

Surprising insights into online shopping patterns By Lori Luechtefeld Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy. The science behind premium media buys By Ronnie Lavi When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions. Facebook codes of conduct for your brand By Calum Brannan It's essential for brands to have a clear and effective internal strategy for employees on social media. Read ahead to find out what your rules should be. LATEST BLOG POSTS More posts  The Web's Brand Crisis By Doug Weaver One of the best definitions Ive heard for the term brand is the premium a customer will pay for a product over its generic alternative. Simple, straightforward, measurable. If we apply this standard to our world where theproduct is online... Using Context for Social Buyer Persona Strategy By Tony Zambito Image via WikipediaWithout context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Good evidence of this is... Holiday planning: Yep, it's already time By Lori Luechtefeld My father called me last week to discuss my plans for the holidays. I pretty much immediately dismissed the conversation. I find it challenging to plan what I'm going to have for dinner more than an hour in advance. I sure as hell can't tell you what...  blog More posts  Start-Up Watch COD: Atmio makes developing mobile landing pages good/fast/cheap By Jim Nichols Weve all heard the expressionGood, fast, cheap. Pick two. The idea of course is that it is impossible to purchase a service that is simultaneously high quality, inexpensive, and ready to go now.Well,... Learn more about ad:tech » Register for the next event » LATEST COMMENT Thank you for your post, Mike. I think its great that Chrysler prohibits employees from texting while driving. I also appreciate the clarification regarding the agency employee.  Cheers, Jennifer... Jennifer Marlo on: New lessons from 6 tweets gone wrong MOST READ ARTICLES 1. The secrets behind successful landing pages 2. New lessons from 6 tweets gone wrong 3. Mobile is dead: 5 marketing trends 4. 6 signs your client isn't happy 5. Why clicks are the wrong metric SUMMIT COVERAGE More photos  Jonathan Cohen, Founder, YouCast Samantha Giberga, VP Original Programming, Specific Media Stephen Zangre, Sales Manager, Facebook See who else went... Join us at these upcoming events Full calendar »   Agency Summit May 21-25, 2011 Bonita Springs, FL Summit info Brand Summit Jun 12-15, 2011 Albuquerque, NM Summit info Entertainment Summit Jun 28, 2011 Beverly Hills, CA Summit info

Related articles

• CMO.com's Top Ten Weekly Stories for 5/13/11 (sgbmedia.blogspot.com)
• Tips for Social Media Success (adventuresinthevirtualworld.wordpress.com)
• Your Brand's Facebook To-Do List (verticalmeasures.com)
• Thanks to Mashable's Socially Savvy Supporters (mashable.com)
• CMO.com's Top Ten Weekly Stories for 5/13/11 (socialmediaobserver.wordpress.com)

From iMedia Connection

A survival guide for startup agencies
	By Michael Estrin Thinking of starting your own shop? Find out what these agencies really learned in their first year of business, and how you can use that information to make your startup succeed.

The new, high-tech way to optimize your ads
	By Mark Torrance Real-time bidding has become a crucial part of display advertising. Find out how to edge out the competition.

7 success strategies for "always on" marketing
	By Cameron Bruns Today's 24/7 marketplace demands that brands continually re-invent themselves to stay relevant. Consider these tactical moves that will help you keep your customers engaged in the ever-changing marketing game.

LATEST BLOG POSTS More posts

Do you "Like" me? Should I care?
	By Julie Roehm This week, I was in LA with the super smart people at iOTX and Ipsos talking about new media, research tools and dashboards with, gasp, actionable insights for CMOs. As a former marketing chief, I can tell you that there are very few CMOs that lack...

How Ready is Your Organization for the New Social Buyer Persona?
	By Tony Zambito Image by daniel_iversen via FlickrAs we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its steady beat. The evolution or as some may call it the revolution will...

Will Groupon Survive?
	By Daniel Flamberg Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. To some extend Groupon, Living Social, which recently took in a big investment from Amazon, and its growing ranks of competitors...

The royal wedding was an ace in the social media hole
	By Jennifer Marlo I confess: I am obsessed with the royal wedding and I am not alone.Thank goodness, because I was starting to feel like the only sucker mesmerized by the promise of grotesque spectacle. For days, I've been listening to interviews with people who...

blog More posts

Start-Up Watch COD: Prezi makes engaging presentations that go zoooom
	By Jim Nichols People that know me know that I make an insane number of presentations. Like 2-10 a week. Lemme tell you, I know my .pptx better than anyone. I’m not going to claim that the PowerPoint developers...

Learn more about ad:tech »

Register for the next event »

LATEST COMMENT I agree on that frustration will play a role for Facebook email to succeed. As I've learned with FB though there will be a subset of users who will flock to this kind of service. So still something to watch. Scott Scanlon on: The serious shortcomings of Facebook Messages   MOST READ ARTICLES 1. Top social media platforms for businesses 2. The shortcomings of Facebook "likes" 3. Why DSPs need to open up, or shut up 4. 5 new online media-planning rules 5. The serious shortcomings of Facebook Messages

Posted via email from The Social Media Marketing Report