Showing posts with label Social network. Show all posts
Showing posts with label Social network. Show all posts

Tuesday, October 2, 2012

The Modern Hobo's Lament

Just a quick blog entry to share with you readers what in the hell my business is morphing into. Well, just as my personal life has been in major upheaval and constant state of flux for about the past year and a half so has my business. I don't know how many of you out there have noticed but I suspect those who have were shaking their heads at many junctures. It actually started just after the death of my father last April 14th. This inevitable event is a significant point in any man's life. Freeing in some ways and confusing in many others. On one hand I was free to do anything I wished without that voice on my right shoulder saying "What would Dad say?" to anything I did. No more would I have to register Republican yet vote Democrat or agree that Roy Clark was a better guitar player than Clapton or have to try to explain Mick's gyrations onstage or agree that we didn't need our own swimming pool because they have a perfectly good one down at the Rec Center. I could put my cart before my horse any damned time I wanted to damn it!

Then again, there were many other things that I must then send up a posthumous "you were right" to like wishing I had finished college and at a minimum gotten my bachelors degree, even if it was in interpretive modern dance, it didn't matter as long as I had the sacred sheepskin. There I was at 52 years old, a ten year gap of employment history due to caring for Dad full time in his last years and going forth attempting to reenter the job market with only a Community College Associates Degree and my horse tripped over the cart and fell down and bumped it's head. All of a sudden CEO's and billionaires were 25 years old and post IPO retirement age was no greater than 35 and gone was the "pension" and "home appreciation" and secure blue chip investments. Score one big one for Dad! So after sending out over 1,500 resumes in the past year with not one single call for an interview it doesn't look like I'm a very desirable commodity. I was a decade ago what changed? Well crossing the big 5-0 line is about akin to job hunting suicide. Then there's a spotty credit history and sub 600 FICO score and a rather lengthy history of brushes with Johnny Law and now this glaring ten year gap and the lack of a 4 year degree. Never mind that I have been building social networks and managing social media campaigns back since Web 1.0 and I finally was ahead of the learning curve of the masses for once in my life on a very hot subject. The kids with 4 years dance degrees had developed automation apps that could do what I did on auto pilot PLUS spit out great analytics and statistics better and faster than I could so I caught a good breeze as that train blew by me and I was back sitting by a rail yard campfire toasting a hot dog on a stick with a bunch of fellow hobos of this century's depression even though we keep our blinders on and don't call it such. Humph! What to do? What to do? Was the hobo's lament. Somewhere tonight there's a portable 8 track playing Framton Comes Alive as the the hobos pass a doob around the campfire.

More in Part II
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Sunday, September 30, 2012

Salesforce Launches World’s Most Comprehensive Suite for Social Marketing


Salesforce announced today the launch of Salesforce Marketing Cloud, the first suite that unifies social listening, content, engagement, advertising, workflow, automation and measurement.
This suite offers CMO’s the possibility to leverage social media insights and to manage all social marketing activities in one place. The suite includes:
  • Social Listening – companies using this tool have the possibility to listen to data from more than 400+ million social sources, including big social networks like Facebook, Twitter, YouTube, LinkedIn, blogs, etc.
  • Social Content – using over 50 social applications available, marketers can create and deploy all sort of content, adapted to company’s communicational needs and social networks used.
  • Social Engagement – it is very important to be able to connect with customers, in fact this is vital to success in social media. Using this suite companies can respond and connect with customers on their channel of choice, build a community of advocates.
  • Social Advertising – companies have the possibility to create and manage advertising campaigns, including sponsored stories and mobile newsfeed ads, on different social media channels.
  •  Social Workflow and Automation – applying analysis and rules, users can organize conversations online by routing relevant social content for quick engagement and response.
  • Social Measurement – campaigns’ results are included in one dashboard, thus enabling companies to know exactly how engagement is driving revenue or other conversions.
“Marketing is undergoing its biggest shift in decades, as brands move from traditional strategies to connecting with customers and fans globally through social media,” declared Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “Salesforce Marketing Cloud empowers brands to take advantage of this shift, turning insight into action and connections into customers for life.”
Salesforce Marketing Cloud is now available for purchase at fees starting at $5,000 per month.

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Saturday, July 14, 2012

LinkedIn Tests New Profile Design/Features and Dumps Twitter Feeds

This is icon for social networking website. Th...
This is icon for social networking website. This is part of Open Icon Library's webpage icon package. (Photo credit: Wikipedia)

LinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we’re now getting a glimpse of how it plans to put that into action. LinkedIn has been quietly rolling out a new version of its homepage to some of its 160 million+ users — the first major update in years — with a layout that will put a lot more emphasis on building out relationships, make better use of socially curated news content — and, if things go according to plan, should make the site a lot more sticky.
We’ve had three different people contact us about the new-look LinkedIn, and a spokesperson for the company has also confirmed as much:
“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” he told TechCrunch.
Continue Reading Here 

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Friday, March 2, 2012

Amplify/Clipmarks Now Clipboard

Image representing Amplify as depicted in Crun...
Image via CrunchBase
If some of you are wondering what happened to your aggregate blog on Amplify well, it's gone. I'm not exactly sure when it went down but here's what I got when I tried to access mine:

Amplify is shutting down immediately. We’ve had a wonderful run and we are grateful to everyone for taking the journey with us.
We’ve arranged for all of our users to be granted Clipboard accounts, which we believe is the best place for you to continue clipping the Web. Our existing users will receive an invitation by email, but anyone else can request an invitation directly at www.clipboard.com.
Clipboard will hold Amplify’s databases in trust and if there is sufficient interest they will provide a migration tool to import Amplify clips into Clipboard.
Please visit the Clipboard Blog for more information about this news.
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Saturday, May 14, 2011

iMedia Connection Weekly Update

iMedia Connection: Connecting Marketing Community
  May 12, 2011 issue
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Surprising insights into online shopping patterns
By Lori Luechtefeld
Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy.
The science behind premium media buys
By Ronnie Lavi
When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions.
Facebook codes of conduct for your brand
By Calum Brannan
It's essential for brands to have a clear and effective internal strategy for employees on social media. Read ahead to find out what your rules should be.
LATEST BLOG POSTS More posts 
The Web's Brand Crisis
By Doug Weaver
One of the best definitions Ive heard for the term brand is the premium a customer will pay for a product over its generic alternative. Simple, straightforward, measurable. If we apply this standard to our world where theproduct is online...
Using Context for Social Buyer Persona Strategy
By Tony Zambito
Image via WikipediaWithout context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Good evidence of this is...
Holiday planning: Yep, it's already time
By Lori Luechtefeld
My father called me last week to discuss my plans for the holidays. I pretty much immediately dismissed the conversation. I find it challenging to plan what I'm going to have for dinner more than an hour in advance. I sure as hell can't tell you what...
 blog More posts 
Start-Up Watch COD: Atmio makes developing mobile landing pages good/fast/cheap
By Jim Nichols
Weve all heard the expressionGood, fast, cheap. Pick two. The idea of course is that it is impossible to purchase a service that is simultaneously high quality, inexpensive, and ready to go now.Well,...
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Thank you for your post, Mike. I think its great that Chrysler prohibits employees from texting while driving. I also appreciate the clarification regarding the agency employee. 
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