LinkedIn Tests New Profile Design/Features and Dumps Twitter Feeds

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LinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we’re now getting a glimpse of how it plans to put that into action. LinkedIn has been quietly rolling out a new version of its homepage to some of its 160 million+ users — the first major update in years — with a layout that will put a lot more emphasis on building out relationships, make better use of socially curated news content — and, if things go according to plan, should make the site a lot more sticky.

We’ve had three different people contact us about the new-look LinkedIn, and a spokesperson for the company has also confirmed as much:

“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” he told TechCrunch.

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Hell Freezes Over As MySpace Fully Surrenders To Facebook

Hell Freezes Over As MySpace Fully Surrenders To Facebook: "It was just a couple of years ago that MySpace wasn’t all that concerned about the fast growing Facebook. Fast forward two years and a handful of CEO changes, and everything has changed.

Last summer MySpace found a way to get MySpace status updates into Facebook. And today at noon at a special press event that everyone was invited to except us, they’ll announce more integrations. And it’s ok that we weren’t invited, because we now know exactly what they’re announcing."

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Branding

Branding: "Your brand is your emotional DNA. It’s that feeling a potential customer gets when they have a need and top of mind brings up your name. Your brand and the feeling you give them in the pit of their stomach is what determines whether you get that lead or if they’ll instead go to a competitor. Are you doing everything you can to carve out a positive brand identity? Do you know what a positive brand identity is?

The truth is brands could once be controlled, contrived even. Not so long ago consumers and their voices were fragmented and weak. Big companies could sweep issues under the rug without having to worry about the toll it would take on their brand. However, the birth of blogs, social media and sites like Twitter have banded consumers together, creating a much larger platform for them and a greater need for you to promote a positive brand image. Consumers have demanded that brands become transparent, authentic and that they deliver more value than ever before."

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